It analyzes the company’s web resource, competitor’s links, designs and implements measures to optimize the project for search engines on the Internet. Increases sales of a promoted product by attracting customers. Increases the rating of a site on the Internet in terms of search engines. It monitors changes in algorithms, studies their features and conducts search engine optimization of a resource for innovations.
The main task of the SEO specialist is search engine optimization of the site in order to increase the position of the site in the search engines for specific requests, the process of adjusting the HTML code, text content, site structure, control of external factors to meet the requirements of the search engine algorithm.
The main functions of a Junior SEO specialist are: selection of key phrases and compilation of a semantic core, differentiation of queries, optimization of texts and checking their uniqueness, compilation and verification of meta tags, optimization of h1 - h3 headers, linking and basic analysis of sites.