Development and implementation of content strategies

The general business strategy of companies that want to establish themselves as experts in their field, to detach themselves from competitors, includes such an element as content marketing.

Content marketing is a tool that allows you to attract a target group by creating useful and interesting materials, placing them on a corporate website or third-party resources.

The purpose of applying the technology is not direct sales and advertising, but increasing the audience’s loyalty to the brand, creating an expert’s reputation in its niche.

What tasks does content-marketing solve

  • Increase brand awareness.
  • Attracting network traffic to the site, preparing the target audience for the transition to the next stage of the sales funnel.
  • Detuning from competitors by submitting quality information.
  • Taking an expert position in the eyes of the target audience.
  • Communication with the audience.
  • Useful content does not create advertising, but the added value of the product. 

Who needs to develop content strategies

Business owners should understand that the tool does not give quick results. The strategy can bear fruit in six months or even two years, and therefore is not suitable for areas where prompt decision-making (taxi, ticket purchase) or sales of emotions is required.

Content marketing is effective:

  • In highly competitive niches;
  • For complex services (accounting, jurisprudence);
  • For stores with seasonal sales;
  • In the field with repeated sales (beauty salons, equipment stores).

Types of value for the user of information:

  • News, articles;
  • Infographics
  • Images;
  • Video reviews;
  • Books
  • Podcasts
  • Videos of training events;
  • Interview;
  • Cases, etc.
  • Texts, videos, graphics can be educational, news, entertaining.

Information distribution channels

  • Website or company blog.
  • E-mail newsletter.
  • Subject media - electronic and print.
  • Social network.
  • Seminars, webinars, conferences, video tutorials.

Content strategy creation algorithm

Team mmix.ua implementes successfully such types of works:

  • Ca analysis.
  • Audit of existing site content and publications in other sources.
  • Definition and coordination of strategy.
  • Drawing up a content plan.
  • Preparation of tk for copywriters, designers.
  • Publication on selected sites.
  • Analysis of the effectiveness of the placement of materials.
  • The price of creating and posting content depends on the complexity of the materials, the time spent on preparation, the channel of placement. 

Ordering the development of a content strategy, you will receive:

  • Opinion leader status. To do this, it is enough to use one or several channels;
  • High-quality leads. People will come to your site knowingly. The likelihood that they will order a product, service is higher compared to an occasional visitor;
  • Site traffic growth;
  • Proper promotion in search engines. A long stay on the pages, the entry from the bookmarks well affect the ranking;
  • Brand recognition in the market;
  • Facilitating the search for new employees. Candidates for jobs reading blogs, newsletters are more likely to come for an interview because they are interested in your area of activity.
  • It is impossible to say in advance which channel will be the most effective in your case. You need to try different options.

Did you understand that your business has grown to the development of content strategies? Contact mmix.ua. Together we will find the right solutions.

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To develop сases

Global Creative Masters Project
Global Creative Masters Project
Beauty Industry Online University
Charity Found Earthlydietitian Project
Charity Found Earthlydietitian Project
The project Furkan Defense
The project Furkan Defense
Legal Solutions Project
Legal Solutions Project
Project Real Estate Agency Premium Estate
Project Real Estate Agency Premium Estate
Project Charitable Foundation Parea
Project Charitable Foundation Parea
Project Recruiting Agency Globalstaff
Project Recruiting Agency Globalstaff
Project Ukraine for all
Project Ukraine for all
The company works in such a way that foreign citizens who learn about Ukraine have only a positive attitude and want to cooperate with this country.The project includes those areas in which Ukraine is more profitable and interesting for representatives…
International School - Studio of Nail Aesthetics and Podology of the Victorii Starovoitovoi
International School - Studio of Nail Aesthetics and Podology of the Victorii Starovoitovoi
Studio of nail aesthetics
Public organization “Law and Protection of the Vasilkovschina”
Public organization “Law and Protection of the Vasilkovschina”
Project StroyTenderConsult
Project StroyTenderConsult
Force Solutions Project
Force Solutions Project
Kay Solutions Project [ожидает перевода]
Kay Solutions Project [ожидает перевода]
Project Car Lawyer - Effective assistance of a car lawyer in road accidents
Project Car Lawyer - Effective assistance of a car lawyer in road accidents
"Zimmerstec" - Heat meters
Project Private notary Karolina Mezhenskaya
Project Private notary Karolina Mezhenskaya
Dental clinic project
Dental clinic project
Private notary Anna Gribova
Private notary Anna Gribova
Draft Law Lviv
Draft Law Lviv
CrystalTax Project
CrystalTax Project
Project Bankrut Legal Center
Project Bankrut Legal Center
Likvidus Project
Likvidus Project
Project Express Lawyer
Project Express Lawyer
Project Back in ua
Project Back in ua

Command

Design department
Our designers create a convenient, lightweight and at the same time creative design.
Front-end department
Our layout designers will help your site design gain dynamism and smoothness.
Programming department
Programmers. Fish text is text that is used to fill the temporary layout proipvodstve in publications or websites, as long as the final text has not yet been established.
SEO department

Продвижение

Our SEO-specialists know how to optimize and raise your sites in TOPs correctly.
Marketing department

Attraction

Our marketers will develop an individual email marketing strategy.
Command

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