Development and implementation of sales scripts

A script is a ready-made solution, a scenario of interaction between a sales manager and a potential client. Many business owners, heads of sales departments mistakenly believe that the use of template tools is a thing of the past and today such schemes do not work. In fact, they work and help to increase sales at times and achieve conversion actions even with cold calls. It is important only to study the real needs of the target audience, analyze the reasons for customers to refuse to communicate with the seller, work out objections, make changes to the scripts, paying more attention to the needs of customers, honing skill.

Having a script is not a panacea, but it has a number of advantages.

Pros and cons of using sales scripts

The presence in the company of a ready-made communication scheme with customers:

  • Allows new employees to immediately get involved in the work, while studying the features of the product and the needs of the audience;
  • Brings at least 5 new orders per week
  • Makes it possible to adapt the workpiece to other products;
  • Reduces the likelihood of making mistakes during a conversation;
  • Instills confidence in employees, relieves fear;
  • Provides an opportunity to control the process of communication between the seller and the client.

On the other hand, it is not uncommon for a sales specialist to work according to a memorized scenario, the buyer will catch template speech, which negatively affects the results of work. 

Script structure

  • Start, getting to know the customer.
  • Identifying the needs of a potential buyer, finding out the opportunity to listen to the manager.
  • Presentation of the company and the proposed product.
  • Closure of objections.
  • The end of the conversation (thanks for the attention, voicing the proposal, farewell).

Varieties of scripts, features of their implementation

At marketing mix, you may order development and implementation of scenarios for:

  • Incoming, outgoing “warm” and “cold” calls;
  • Collecting information for the target audience;
  • Order or payment reminders;
  • Making an appointment with a client;
  • Implementation of resales, informing about promotions, new goods, services.

We provide ready-made conversation templates, train managers to use them. The standard time for preparing one script is 5-7 working days. The cost of services is discussed individually. For the implementation of scripts, it is desirable to have telephony and crm. If you do not have them, we are ready to assist with the connection.

In addition to sales, ready-made communication schemes are used for presentations, communication in online chat, and instant messenger in video format.

How does work over creation of a script

  • We study the features of a niche.
  • We identify the points of contact with the buyer of the product.
  • We build a conversation scheme taking into account usp, strengths and weaknesses of the business.
  • We are engaged in working out objections, we find answers to phrases like: “expensive”, “uninteresting”, “i order from another supplier”, “i’ll think about it”.
  • We “pack” information into a script.
  • In the future, a service can be provided to support and finalize the plan.

Need a script, but no time to do it yourself? Contact marketing mix today.

* Fields required

To develop сases

Global Creative Masters Project
Global Creative Masters Project
Beauty Industry Online University
Charity Found Earthlydietitian Project
Charity Found Earthlydietitian Project
The project Furkan Defense
The project Furkan Defense
Legal Solutions Project
Legal Solutions Project
Project Real Estate Agency Premium Estate
Project Real Estate Agency Premium Estate
Project Charitable Foundation Parea
Project Charitable Foundation Parea
Project Recruiting Agency Globalstaff
Project Recruiting Agency Globalstaff
Project Ukraine for all
Project Ukraine for all
The company works in such a way that foreign citizens who learn about Ukraine have only a positive attitude and want to cooperate with this country.The project includes those areas in which Ukraine is more profitable and interesting for representatives…
International School - Studio of Nail Aesthetics and Podology of the Victorii Starovoitovoi
International School - Studio of Nail Aesthetics and Podology of the Victorii Starovoitovoi
Studio of nail aesthetics
Public organization “Law and Protection of the Vasilkovschina”
Public organization “Law and Protection of the Vasilkovschina”
Project StroyTenderConsult
Project StroyTenderConsult
Force Solutions Project
Force Solutions Project
Kay Solutions Project [ожидает перевода]
Kay Solutions Project [ожидает перевода]
Project Car Lawyer - Effective assistance of a car lawyer in road accidents
Project Car Lawyer - Effective assistance of a car lawyer in road accidents
"Zimmerstec" - Heat meters
Project Private notary Karolina Mezhenskaya
Project Private notary Karolina Mezhenskaya
Dental clinic project
Dental clinic project
Private notary Anna Gribova
Private notary Anna Gribova
Draft Law Lviv
Draft Law Lviv
CrystalTax Project
CrystalTax Project
Project Bankrut Legal Center
Project Bankrut Legal Center
Likvidus Project
Likvidus Project
Project Express Lawyer
Project Express Lawyer
Project Back in ua
Project Back in ua

Command

Design department
Our designers create a convenient, lightweight and at the same time creative design.
Front-end department
Our layout designers will help your site design gain dynamism and smoothness.
Programming department
Programmers. Fish text is text that is used to fill the temporary layout proipvodstve in publications or websites, as long as the final text has not yet been established.
SEO department

Продвижение

Our SEO-specialists know how to optimize and raise your sites in TOPs correctly.
Marketing department

Attraction

Our marketers will develop an individual email marketing strategy.
Command

connect with us

Leave a request and we will contact you within 2 hours.
And answer all your questions.

* Fields required