Chatbots for Telegram, WhatsApp, Instagram: case studies and ROI

Chatbots are no longer a novelty, but a working tool that is actively being implemented in business. They are especially effective in messengers, where the audience spends more time than on websites: Telegram, WhatsApp, and Instagram. In this article, we will analyze the tasks that bots perform in different channels, provide case studies, and show how to calculate their return on investment (ROI).

Why chatbots in messengers?

• High engagement: message openness — up to 90%.
• Automation of sales, consultations, and 24/7 support.
• Low cost per touch compared to targeting and SMS.
• Quick integration without complex development.

• Case 1. Telegram bot for an online school

  Task: collect applications and warm up cold subscribers.

  Solution: a bot with auto-replies, a 7-day funnel, a mini-course, and a manager connected to the chat.

  Result: 27% of applications came from the Telegram bot, CPL decreased by 34%, funnel ROI — 3.8 times in 14 days.

  Case 2. WhatsApp bot for a delivery service

  Task: automate order acceptance and notifications.

  Solution: a bot with a menu selection, geolocation, delivery time calculation, and real-time notifications.

  Result: 42% fewer errors in orders, repeat orders increased by 18%, operator savings — 60+ hours/month.

  Case 3. Instagram bot for a cosmetics brand

  Task: process incoming messages in Direct and increase conversion from advertising.

  Solution: the bot responds to keywords (triggers), sends catalogs and promotions, collects contacts, and transfers them to CRM.

  Result: 28% increase in conversion from advertising, 2 times increase in the subscriber base, ROI from the bot — 4.2 times.

  How to calculate the ROI of a chatbot

  The formula is simple:

  ROI = (Profit earned – Cost of bot development and maintenance) / Cost × 100%

  Example: a bot costs $800 and generated $3,200 in profit in the first month. ROI = (3,200 − 800) / 800 × 100% = 300%.

  Important to consider:

  • Not only direct sales, but also time savings for the team.
  • Improved marketing metrics (CR, CPL, engagement).
  • Increased loyalty and contact base.

  What we do at MMIX

  • We create turnkey chatbots for Telegram, WhatsApp, Instagram, and Viber.
  • We design funnels, auto-funnels, triggers, and integrations with CRM.
  • We add analytics, A/B testing, and train your team to work with the bot.
  • We refine and support — so that the bot works, not just exists.

  Conclusion Chatbots are not just automation for the sake of automation. They are specific scenarios, numbers, and results. Telegram — for engagement, WhatsApp — for logistics and service, Instagram — for marketing and sales. A well-implemented bot does not replace people, but enhances the business. Want to launch your own bot? Leave a request, and we will select a solution for your channel and tasks.