Content Strategy Development and Implementation

Content strategy development defines what your company publishes, for whom, where and why: we research the audience, audit existing content, choose channels and formats, write the content plan and then implement it with our writers and designers.

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In short

The strategy starts with your audience, their questions and the stage of the buying process they are at.
We audit what you already publish on the site, blog, social media and in newsletters.
The plan names topics, formats, channels, frequency and who produces each piece.
We can implement the plan ourselves or brief your team and check the work.
In our experience, content brings steady results over months, so we agree interim metrics from the start.

What content strategy work includes

Audience research. Segments, their questions and objections, the search queries they use and the media they read.
Content audit. Website pages, blog, social media, newsletters and publications in other media, with what works and what to update or remove.
Competitor review. Topics, formats and channels competitors use, and gaps nobody covers.
Goals and metrics. Awareness, traffic, leads or support for sales, and the numbers that show progress.
Channels and formats. Website and blog, email newsletters, LinkedIn and other social networks, industry media, webinars, video, infographics, cases and interviews.
Content plan. Topics by month, formats, channels, deadlines and responsible people.
Briefs. Technical briefs for copywriters, designers and video editors, with keywords and sources.
Publication and analysis. Publishing on the chosen channels and monthly analysis of what each piece brought.

Who content marketing suits

Content strategy pays off where buyers think before they buy: complex services such as accounting, law and IT, B2B products with long sales cycles, highly competitive niches, stores with seasonal demand, and businesses with repeat sales such as beauty salons or equipment stores. It is less useful for impulse purchases decided in minutes, such as a taxi ride or a ticket. There, search ads and a clear offer usually do more.

How we develop and implement a content strategy

Audience research. We study who buys, what they ask and where they read.
Content audit. We review existing content across all channels.
Strategy and goals. We agree goals, metrics, channels and formats with you.
Content plan. We write the plan with topics, dates and owners.
Briefs and production. Writers and designers produce content to briefs.
Publishing and analysis. We publish, measure and adjust the plan monthly.

Content Strategy Development process: audience research, content audit, strategy and goals, content plan, briefs and production, publishing and analysis — How we develop and implement a content strategy

How long does a content strategy take to work?

In our experience, developing the strategy and the first content plan usually takes three to four weeks. Measurable results take longer: first noticeable growth in search traffic usually shows in about three months of regular publishing, and leads from content take longer, in some niches a year or more.

The pace depends on competition in your topics, how often you publish, how quickly your experts review drafts, and whether the website needs technical work before new content can rank.

What affects the cost

Strategy and implementation are quoted separately. The price depends on:

the number of audience segments, markets and languages;
the number of channels in the plan;
the volume and complexity of content per month;
the share of video, design and interviews with your experts;
whether we publish and promote content or only brief your team.

What we need from you

Access to the website, analytics and social accounts.
Time with sales and product experts for interviews and draft reviews.
Existing materials: presentations, cases, documents, recordings.
A person who approves the plan and the content.

What you get and how it is measured

Each piece of content has a goal and a metric:

a strategy document and a content plan for three to six months;
published content on the agreed channels;
search impressions and clicks in Google Search Console, traffic and conversions in GA4;
newsletter and social metrics, and leads attributed to content in the CRM.

Why content strategy works better with a contracted team

Most content programmes stop because nobody owns them. Typical problems:

posting whenever someone has time, with no plan and no goal;
content written for the company, while buyers look for answers to their own questions;
the same text pushed to every channel without adapting the format;
no measurement, so after six months nobody knows what worked.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

FAQ

What is a content strategy?

It is a plan that defines which content a company publishes, for which audience, in which channels and formats, how often, and how results are measured.

How is content strategy different from a content plan?

The strategy sets goals, audience, channels and metrics. The content plan is the calendar of specific topics and deadlines that implements it.

What does content implementation include?

Writing and designing content to briefs, editing, approval, publishing on the chosen channels, distribution and monthly analysis.

How soon will content marketing bring leads?

In our experience, the first leads from content usually appear after a few months, and steady flow after six months or more, depending on the niche and publishing frequency.

Can our team produce content while you manage the strategy?

Yes. We write briefs, check drafts and publish or advise on publishing, while your specialists write or record the material.

Which channels do you recommend?

It depends on where your buyers read. For B2B that is usually the website, LinkedIn, email and industry media; for consumer brands, the website, Instagram, TikTok and YouTube.

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