SMM (social media marketing) at Marketing MIX is ongoing work on your Instagram, Facebook, TikTok and LinkedIn pages: strategy, content plan, posts and short videos, paid campaigns in Meta Ads Manager and TikTok Ads, replies to comments and monthly reports.
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In short
- We start with an audit of your pages and competitors and choose the networks where your buyers are.
- Every month you approve a content plan; we produce posts, stories, reels and ad creatives.
- Paid campaigns run in Meta Ads Manager and TikTok Ads with tracking of requests on your site or in messengers.
- In our experience, paid campaigns launch within a few business days of getting access and usually bring first leads within 2–4 weeks; organic growth takes months.
- The cost depends on the number of networks, posts, video and ad budget management.
What our social media marketing services include
- Audit and strategy. Your pages, competitors, audience and goals; the networks and formats to focus on.
- Page setup. Profile design, bio, highlights, links, business accounts and Meta Business Suite access.
- Content plan. Monthly plan with topics, formats and publication dates, agreed with you in advance.
- Content production. Texts, designs, carousels, short videos and stories in one visual style.
- Paid social. Campaigns in Meta Ads Manager (Facebook, Instagram) and TikTok Ads: audiences, creatives, budgets, A/B tests.
- Tracking. Meta Pixel and Conversions API, TikTok Pixel, UTM tags and GA4 events, so leads are counted by campaign.
- Community management. Replies to comments and direct messages by agreed scripts, escalation of complaints.
- Reports. Reach, engagement, followers, leads and cost per lead each month, with conclusions and the next plan.

Which networks suit B2B and B2C
For consumer brands, Instagram, TikTok and Facebook usually carry most of the reach and sales; short videos and stories work best there. For B2B services, LinkedIn and expert content matter more, and paid campaigns target job titles and industries. Telegram channels suit audiences in Ukraine and Eastern Europe. We pick one or two main networks first and add others once the process is stable.
How SMM work goes
- Audit and brief. We study your pages, competitors and goals.
- Strategy. We choose networks, formats, tone and KPIs.
- Content plan. You approve the monthly plan before production.
- Production and posting. We create and publish posts, stories and videos.
- Ads and tracking. We launch paid campaigns and count leads.
- Report and adjustments. Monthly numbers, conclusions and the next plan.
How soon does SMM bring results?
In our experience, the first month goes into strategy, page setup and the first content; paid campaigns usually bring first leads in 2–4 weeks after launch. Organic growth and a recognisable brand take several months of regular work.
Results depend on the niche and competition, the ad budget, how quickly content is approved, the quality of your offer and how fast your team answers messages. We review numbers monthly and change what does not work.
What affects the cost of SMM
We send a commercial offer after the brief. The price depends on:
- number of social networks and accounts;
- number of posts, stories and videos per month;
- whether filming or photo shoots are needed;
- paid campaign management and the number of ad accounts;
- community management hours and reply speed.
What we need from you
- Access to your pages and ad accounts through Meta Business Suite and TikTok Business Center.
- Information about products, prices you are ready to show, offers and brand rules.
- Photos and videos from your business, or time for a shoot.
- A contact who approves the content plan and answers client questions.
What you get and how we measure it
Reports show what social media brings to the business:
- reach, engagement and follower growth by network;
- leads, messages and sales from social campaigns in GA4 and ad managers;
- cost per lead and per result for each campaign;
- best-performing posts and ideas for the next month.
Why SMM is safer with a team under contract
Social media accounts are public, and mistakes are visible right away. Common problems:
- bought followers and bots that cut reach and spoil statistics;
- ad accounts blocked for policy violations with no one who knows how to appeal;
- posts without a plan or style, which do not build a brand;
- no tracking, so the business cannot tell whether social media brings clients.
Working with a Kyiv team remotely
We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.
Why clients trust us
- More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
- Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
- One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
- A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
- A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.
Case studies
- Cookiddoo, cooking classes for kids in Ottawa, Canada: website, marketing strategy, promo materials and a Meta ads campaign for a kids' cooking brand in Ottawa.
FAQ
What do social media marketing services include?
Audit and strategy, page setup, content plan, production of posts and videos, paid campaigns in Meta and TikTok, community management and monthly reports.
Which social networks do you work with?
Instagram, Facebook, TikTok, LinkedIn and Telegram channels; we recommend the networks after studying your audience.
How much does SMM cost?
The price depends on the number of networks, posts and videos per month and on ad campaign management. Ad budget is paid separately to the platforms.
How soon will I get leads?
In our experience, paid campaigns usually bring first leads within 2–4 weeks after launch; organic growth takes several months.
Do you run SMM for companies outside Ukraine?
Yes. We work remotely and create content in English for audiences in the UK, the EU and North America.
Do you use bots or bought followers?
We grow the audience only with content and ads. Bought followers cut reach and distort statistics.
Related services
- Targeted advertising on Instagram
- Targeted advertising on Facebook
- TikTok promotion
- Instagram account promotion
- SERM: reputation management
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