Company News and PR Stories: Writing and Placement

Company news and PR stories are short, factual publications about real events in your business; we find newsworthy topics, write news and press releases, publish them on your website and pitch them to industry media and partners.

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In short

We look for news hooks in what already happens in your company: launches, contracts, data, events, expert views.
Each story is checked for facts and approved by you before it goes out.
News is published on your website with proper markup, then shared through social media, email and media pitches.
Media editors decide what they publish; we choose outlets that cover your industry and follow up on pitches.
The cost depends on the number of stories per month and on media outreach.

What the service includes

Search for news hooks. A regular call or form where we collect events from your team: new products, clients, partnerships, hires, research, awards, event appearances.
News calendar. A monthly plan of stories tied to your sales season, trade shows and product releases.
Writing. Company news for the website, press releases in a format editors expect, and short versions for social media.
Fact checking and approval. Names, numbers, quotes and dates confirmed with the responsible people before publication.
Website publication. A news section with clean URLs, dates, NewsArticle markup, images with alt text and internal links to service pages.
Media list and pitching. A list of industry and regional outlets, editors and journalists, and personal pitches for each story.
Distribution. Posts on LinkedIn, Facebook and other channels, and a short digest for your email newsletter.
Monitoring. Tracking of publications, mentions and links to your site, collected in a monthly report.

Where news comes from in an ordinary business

Most companies have more news than they think. A new product line, a large order, entry into a new market, a partnership, an opening, a study based on your own data, a comment on a change in regulation, a talk at a conference: each of these can become a story if it is told with facts and a reason why readers should care. Our job is to notice these events, check them and write them in a way that suits both your website and an editor's inbox.

How we work with company news

Kick-off and sources. We agree topics, spokespeople and how you will send us events.
News calendar. We plan stories for the month and agree them with you.
Writing and approval. We write news and releases and confirm every fact.
Publishing on your site. News goes live with markup, images and internal links.
Pitching and sharing. We pitch media, post on social channels and add to email.
Monthly report. Publications, mentions, links and traffic to the news section.

How we work with company news

How long before news brings results?

In our experience, the first stories usually go live on your site within one to two weeks of the kick-off. Media coverage takes longer: editors plan ahead, and a track record of useful stories usually builds up over two to three months.

Results depend on how often real events happen in your company, how quickly facts and quotes are approved, and how interesting your industry is to the media you target.

What affects the cost

We quote after the first call about your company and goals. The price depends on:

the number of news items and press releases per month;
the languages of publication;
the size of the media list and the depth of outreach;
whether we publish on your website ourselves;
the need for photos, infographics or short videos with each story.

What we need from you

A contact person who collects news inside the company.
Spokespeople who can give a quote or a comment.
Access to the website admin panel, or a developer who publishes news.
Photos, documents and data that confirm each story.

What you get and how it is measured

We measure news work by what it brings to the site and the brand:

a regularly updated news section on your website;
publications and mentions in media, with links where editors allow them;
traffic, time on page and conversions from news pages in GA4;
impressions and clicks for news pages in Google Search Console.

Why news is better handled by a team under contract

Company news published without a process usually fades after a few posts. Typical problems:

a news section last updated years ago, which makes the company look inactive;
press releases full of adjectives and no facts, which editors delete;
wrong names, figures or dates that have to be corrected after publication;
mass distribution through release services that gives no coverage and no traffic.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

FAQ

What is a news hook?

It is an event or fact that makes a story worth publishing: a launch, a deal, new data, a change in the market or an expert comment on it.

Do you place news in the media?

We pitch stories to industry and regional outlets and follow up with editors. Publication is the editor's decision, so we report every pitch and every result.

How often should a company publish news?

Regularity matters more than volume. For most businesses two to four stories a month keep the news section alive and give media a reason to watch.

Does company news help SEO?

Fresh, factual pages with internal links and markup help search engines see that the site is active, and media links to your news can strengthen the domain.