Sales Department Setup from Scratch, Turnkey

A turnkey sales department is a sales team built for your company from the ground up: we design structure and rules, hire and test managers, write a sales playbook, implement a CRM and set KPIs. Then we train the team until it works on its own.

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In short

The work starts with a consultation and a mini-audit of how sales work now and what the department will cost.
Structure, roles, sales rules and the path of a lead from request to payment are written down first.
Managers are hired, tested and trained; a head of sales is chosen from the team or hired separately.
A CRM keeps all clients and deals in the company's hands, even when managers leave.
The cost depends on the size of the team and on which stages you already have.

What a turnkey sales department includes

Audit of the current situation. How sales happen now, who sells, where leads come from and where they are lost.
Structure and budget. Roles, headcount, pay structure, workstations and the costs of the department before it pays back.
Sales policies. Rules for handling leads, deals, discounts and reporting, so every manager works the same way.
Job descriptions. Duties and responsibilities for managers and the head of sales.
Recruitment and testing. Search, screening, sales tests and role-play calls for each candidate.
Sales playbook and scripts. A company sales playbook with product information, objection handling and call and meeting scripts.
CRM implementation. Setup of KeyCRM, HubSpot, Pipedrive or a similar CRM, integration with telephony and site forms, and training of staff.
KPIs and performance reviews. Indicators, bonus rules, regular performance reviews and a promotion path for managers.
Training. Training sessions on sales technique, product and CRM, in Kyiv or online.

What managers in the new department will do

We define the functions before hiring, because they decide who to look for: searching for new clients, processing incoming requests, informing clients about offers, closing deals, supporting existing clients and keeping records in the CRM. In a small company one manager may cover the whole cycle; in a larger one, lead generation, closing and account management are split between roles. Companies usually order this service when they start a business, grow beyond the owner's own selling, open a branch or change their sales strategy.

How we build a sales department

Consultation and audit. We study your sales, set goals and estimate costs.
Contract and plan. We sign the contract and agree the hiring schedule.
Rules and scripts. Regulations, job descriptions, playbook and scripts.
CRM setup. The CRM is configured and linked to telephony and forms.
Hiring and trial training. Managers are selected, trained and reviewed.
Head of sales. We choose or hire the person who will run the team.
KPIs and handover. KPIs go live and the department is handed over.

Turnkey Sales Department Setup process: consultation and audit, contract and plan, rules and scripts, crm setup, hiring and trial training, head of sales, kpis and handover — How we build a sales department

How long does it take to build a sales department?

In our experience, building a sales department of several managers usually takes two to four months from the first consultation to handover. Documents and the CRM are ready in the first weeks; hiring, trial training and the first sales periods take the rest.

The timeline depends on the number of managers, the complexity of the product, how fast you approve candidates and documents, and whether some parts, such as a CRM, already exist.

What affects the cost

We quote after the consultation and mini-audit. The price depends on:

the number of managers and roles in the department;
which parts you already have: CRM, scripts, staff;
the complexity of the product and the sales cycle;
the depth of training and the length of support after handover;
work in one city, several cities or remotely.

What we need from you

Time with the owner for the consultation and key decisions.
Product information, prices and current sales data.
A budget for salaries, workstations and the CRM licence.
Quick feedback on candidates and documents.

What you get and how it is measured

At handover the department works to written rules and its numbers are visible:

hired and trained managers and a head of sales;
sales policies, job descriptions, a sales playbook and scripts;
a configured CRM with pipelines, reports and telephony;
KPIs and a bonus system, with plan completion tracked in the CRM.

Why it pays to build the department with a team under contract

Owners who build sales on their own often repeat the same mistakes:

hiring experienced managers with no rules, so each sells in their own way;
clients kept in managers' phones and notebooks, which leave with the managers;
no budget for the months before the department pays back;
a head of sales chosen as the best seller, with no management skills.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

FAQ

What does a turnkey sales department include?

Audit, structure and budget, sales policies, job descriptions, hiring and testing of managers, a sales playbook and scripts, CRM implementation, KPIs and training.