Google Ads Management Services | Contextual Advertising

Contextual advertising shows your ads to people who are searching for your product right now, and we set up and manage Google Ads campaigns end to end: keywords, ads, landing pages, conversion tracking in GA4 and weekly optimisation of bids and search terms.

Discuss your projectTelegramWhatsApp

In short

We work with Search, Performance Max, Shopping, Display, YouTube and remarketing campaigns in Google Ads.
Before launch we set up conversion tracking via Google Tag Manager and GA4, so every lead and sale is counted.
In our experience, the first leads usually arrive in the first weeks, and the account needs 1–2 months of data to optimise cost per lead.
Ad spend is paid by you directly to Google; our fee covers setup and management.
The cost of management depends on the number of campaigns, products and markets.

What Google Ads management includes

Account audit. For an existing account: structure, search terms, wasted spend, tracking errors and quick wins.
Keyword research. Commercial queries grouped by intent, match types and negative keyword lists.
Campaign structure. Search, Performance Max, Shopping, Display and YouTube campaigns split by products, regions and margins.
Ads and assets. Responsive search ads, sitelinks, callouts, images and video assets written for each ad group.
Conversion tracking. Google Tag Manager, GA4 and Google Ads conversions for forms, calls, messenger clicks and purchases, with consent mode for visitors from the EEA and the UK.
Landing pages. Recommendations or edits so that the page matches the ad and loads fast.
Optimisation. Weekly review of search terms, bids, budgets, ads and audiences.
Reports. Spend, clicks, conversions, cost per lead and revenue where available, with conclusions and next steps.

Working on a laptop with notes on the desk

Which Google Ads campaign types we use

Search covers people typing your service or product. Performance Max uses all Google inventory and works well once the account has conversion data. Shopping needs a product feed in Merchant Center; see Google Shopping setup. Display and YouTube build reach and bring visitors back through remarketing. We start with the types closest to purchase and add the rest when the numbers justify it.

How we launch and manage Google Ads

Brief and audit. We learn your goals, margins and check the account and site.
Tracking setup. We set up GTM, GA4 and Ads conversions.
Keywords and structure. We build campaigns, ad groups and negatives.
Ads and launch. We write ads and launch with an agreed budget.
Weekly optimisation. We work on search terms, bids, ads and budgets.
Monthly report. We report cost per lead and plan the next month.

Google Ads Management (PPC) process: brief and audit, tracking setup, keywords and structure, ads and launch, weekly optimisation, monthly report — How we launch and manage Google Ads

How long does it take to set up Google Ads?

In our experience, tracking and the first campaigns usually go live within a few business days of getting access. Campaigns start collecting data right away, and it usually takes 1–2 months to bring cost per lead to a stable level.

The timeline depends on the number of products and regions, the state of tracking on the site, landing page readiness, ad review by Google and how quickly you approve texts and budgets.

What affects the cost of contextual advertising

There are two parts: ad spend, which you pay directly to Google, and our management fee. The fee depends on:

number of campaigns, products and regions;
campaign types: Search only or also Shopping, Performance Max, YouTube;
state of the account and tracking at the start;
number of languages and markets;
reporting frequency and landing page work.

What we need from you

Access to Google Ads, GA4 and Google Tag Manager, or permission to create them for your company.
A payment method in Google Ads in your company name.
Priority products or services, margins and target regions.
Feedback from sales on lead quality, at least once a month.

What you get and how we measure it

You see the same numbers we see, in your own accounts:

conversions by campaign: forms, calls, messenger clicks, purchases;
cost per lead and return on ad spend where sales data is available;
search terms that brought leads and those we excluded;
monthly plan with budget changes and tests.

Why Google Ads is safer with a team under contract

Google Ads spends money every day, so mistakes cost more than in most channels. Typical problems we fix:

broad match keywords without negatives that pay for irrelevant searches;
no conversion tracking, so the system optimises for clicks;
the account registered to a contractor, and the client loses the history when they part;
Performance Max launched on a new account with no data, spending the budget on low-quality placements.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

FAQ

What is contextual advertising?

It is advertising that appears in the context of a user's search or the page they read. In practice it mostly means Google Ads: search ads, Shopping, Display and YouTube.