Website Copyright Audit: Images, Texts, Fonts

A website copyright audit checks whether you have the right to use every image, text, font, video and piece of code on your site, lists the items without a licence or clear origin, and prepares replacements before a rights holder sends a claim.

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In short

We check images, texts, fonts, video, music, icons, plugins and themes on every page type.
Each item gets a status: own, licensed, free licence with conditions, or unknown origin.
Items with risk are replaced with licensed or own materials, or licences are bought.
The audit is a technical and marketing check; legal opinions on disputes come from your lawyer.
The price depends on the number of pages and media files.

What the audit covers

Images. Reverse image search to find the source, stock licences, photos from suppliers and manufacturers.
Texts. Duplicate checks against other sites, copied descriptions from suppliers and competitors.
Fonts. Font licences for web use, including self-hosted and embedded fonts.
Video and music. Background videos, embedded clips and music in promo videos.
Code and themes. Paid themes and plugins with valid licences, open-source licence terms.
Trademarks. Third-party logos and brand names used on the site.
Documentation. A register of materials with source, licence and expiry.
Replacement. Own photos, licensed stock, rewritten texts and free fonts where needed.

Why copyright claims reach websites

Photo agencies and rights holders use automatic image search and send claims to site owners, often years after the image was uploaded. In Ukraine copyright is governed by the Law "On Copyright and Related Rights" of 2022; in the EU and the UK rights holders act under their own national laws, and in the US site owners receive DMCA takedown notices. In each case the site owner answers for the content, even if a former contractor uploaded it.

Protecting your own content

The audit also covers the other direction: whether competitors copy your texts and photos. We find copies, prepare evidence with dates and screenshots, and help file takedown requests with hosts and Google. Legal steps beyond that are taken by your lawyer.

How the copyright audit goes

Inventory. Crawl of all pages and media files.
Source check. Reverse search and duplicate checks.
Licence review. Stock, fonts, themes and plugins.
Risk register. Status and action for each item.
Replacement. New materials and updated register.

Website Copyright Audit process: inventory, source check, licence review, risk register, replacement — How the copyright audit goes

How long does the audit take?

In our experience an audit of a small business site is usually done within one to two weeks. Online stores with thousands of product photos take longer and are scheduled after a first crawl.

Replacement of risky materials is planned after the register is approved, starting with the pages that get the most traffic.

What affects the cost

We quote after a first crawl. The price depends on:

number of pages and media files;
number of languages;
depth of text duplicate checks;
volume of replacements and new materials.

What we need from you

Access to the CMS and media library.
Licences, invoices and contracts for photos, fonts and themes you have.
Contacts of previous contractors, if available.
A contact for questions about materials from partners and suppliers.

What you get

At the end you receive:

a register of materials with source, licence and status;
a list of items replaced or licensed;
rules for adding new content safely;
evidence of copies of your own content, if found.

Why check before a claim arrives

Preventing a claim costs less than settling one:

an image from a search engine used years ago still counts;
a font licensed for print only is used on the web;
a nulled theme brings both licence and security problems;
supplier descriptions copied to hundreds of product pages.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

FAQ

What is a website copyright audit?

A check of the origin and licences of images, texts, fonts, video and code on a website, with a register of materials and a plan to replace or license risky items.

Can we use images found in Google?

Only if you hold a licence or the author allows use. An image found through search comes with no rights to use it.

Are free stock photos safe?

Usually yes, within their licence terms. We check each licence, since conditions differ between sites and some images are uploaded without the author's consent.