Website Content Filling Services

Website content filling is the upload and formatting of texts, product cards, photos, documents and meta tags in your CMS, so a new or updated site goes live complete, with every page ready for visitors and search engines.

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In short

We fill new sites before launch and add catalogues, services or language versions to existing ones.
CMS: WordPress and WooCommerce, Shopify, MODX and custom admin panels.
Each page gets a title, description, H1, image alt text and internal links.
Texts come from you or from our copywriter; product data can be imported from spreadsheets or supplier feeds.
The price depends on the number of pages, source quality and whether we write the texts.

What content filling includes

Service and category pages. Texts formatted with headings, lists and tables, plus a call to action and form.
Product cards. Names, descriptions, specifications, prices, variants and photos; import from CSV, Excel or XML feeds.
Images. Resizing, WebP conversion, compression and alt text in the page language.
SEO fields. Titles, meta descriptions, H1 and clean URLs based on the keyword map.
Internal links. Links between related services, categories and articles.
Documents and media. PDF catalogues, certificates, YouTube videos and galleries.
Language versions. Uploading translated pages and linking them with hreflang.
Quality check. Broken links, duplicate titles, empty pages and mobile view.

Where the content comes from

Most clients give us texts and photos in a shared folder; we format them and upload. When texts are missing, our copywriter writes them from a short brief and your price list. For stores we import product data from supplier price lists or feeds and fill gaps by hand. We avoid copying competitors: duplicated text does not rank and can create copyright problems.

How content filling goes

Audit of materials. We review what you have and list gaps.
Page templates. We agree the layout of a typical page and card.
Upload. Texts, photos, specifications and documents.
SEO fields and links. Meta tags, alt text, internal links.
Check and report. A list of filled pages and remaining gaps.

Website Content Filling process: audit of materials, page templates, upload, seo fields and links, check and report — How content filling goes

How long does content filling take?

In our experience the pace depends on the source: ready texts and photos go up fast, while product cards that need descriptions written and photos processed take longer. We agree a weekly volume at the start and send a schedule by sections.

For a new site we usually fill the content in parallel with development, so the site launches with all key pages ready.

What affects the cost

We quote after reviewing the materials. The price depends on:

number of pages and product cards;
whether texts are ready or need to be written;
photo processing and number of images per card;
number of languages;
CMS and import options.

What we need from you

Access to the admin panel on a test or live site.
Texts, photos and price lists in a shared folder.
A list of priority sections to fill first.
Brand terms and spelling rules, if you have them.

What you get

After the work you receive:

a list of filled pages with links;
unique titles and descriptions on every page;
compressed images with alt text;
a list of gaps that still need your materials.

Why hire a team

Content added in a hurry shows up in search results and analytics:

duplicate titles and empty descriptions across hundreds of pages;
heavy photos that slow the site on mobile;
text copied from suppliers that search engines treat as duplicate;
broken layout after pasting from Word.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

Case studies

Globalstaff, recruiting agency: website with a keyword-based service structure, SEO copy and blog.
Help Ukraine. Donbas, a humanitarian charity foundation: website for a humanitarian foundation, including content filling and SEO.

FAQ

What is website content filling?

It is the upload and formatting of texts, product cards, photos, documents and SEO fields in the CMS, so every page is complete and ready for visitors and search engines.

Do you write the texts too?

Yes, on request. Our copywriter writes service pages, category descriptions and product texts from a brief.

Can you import products from a spreadsheet?

Yes. We import from CSV, Excel or XML feeds into WooCommerce, Shopify or MODX and fill the missing fields by hand.

Which CMS do you work with?

WordPress, WooCommerce, Shopify, MODX and custom admin panels.

Do you optimise images?

Yes. We resize, convert to WebP, compress and add alt text in the page language.

Can you fill a site built by another studio?

Yes. We start with a short review of the admin panel and page templates, agree a sample page with you, and then fill the rest in the same format.

Do you work with companies outside Ukraine?

Yes. We fill English and multilingual sites for companies in the UK, the EU and North America and share progress in a spreadsheet you can check at any time.

Related services

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