Banner Advertising Services: Design and Placement

Banner advertising services cover the design of static and animated banners, their placement through the Google Display Network or directly on industry websites, and a landing page that turns clicks into requests, all tracked in GA4.

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In short

We design banner sets in standard sizes, static or HTML5, in one style with your brand.
Banners are placed through Google Ads or bought directly on sites your audience reads.
Each campaign leads to a landing page built for the offer on the banner.
Clicks, leads and cost per lead are tracked in GA4 with UTM tags.
The cost depends on the number of banner sets, placements and the campaign length.

What banner advertising includes

Concept and message. One offer per banner set, agreed with you, with a clear call to action.
Banner design. Static and HTML5 banners in common sizes such as 300x250, 728x90, 160x600, 300x600 and 320x50 for mobile.
Responsive display ads. Image, logo and headline sets for Google Ads, which adapt to any placement.
Placement through Google Ads. Campaigns on the Google Display Network with audiences, placements and exclusions.
Direct placements. Buying banner space on industry media and partner sites, with agreed dates, positions and reporting.
Landing page. A page that repeats the banner's offer and has a short form, built or adapted by our team.
Tracking. UTM tags, Google Tag Manager events and GA4 conversions for each placement.
A/B tests. Alternative headlines, images and calls to action to find the version that brings leads.

Banner and landing page work as one

A banner only earns the click; the page decides whether the visitor becomes a lead. When a bright banner leads to a general home page, most visitors leave within seconds. We pair each banner set with a landing page that shows the same offer, the same visuals and one clear action. We also check the sites where banners appear: an ad on an untrusted or irrelevant site lowers trust in the brand.

How a banner campaign goes

Brief and offer. We agree the goal, the audience and the offer for the banners.
Design and approval. We design banner sets and show them to you for approval.
Landing page. We build or adapt the page the banners lead to.
Placement and launch. We launch through Google Ads or book direct placements.
Tests and report. We test creatives, shift budget and report on leads.

How a banner campaign goes

How long does it take to launch banner ads?

In our experience, a banner campaign through Google Ads usually launches within a few business days of getting access and approved banners, plus Google's ad review.

Direct placements on media sites depend on their booking calendars and technical requirements, so they can take longer. A new landing page adds time, depending on its size and how quickly texts are approved.

What affects the cost

Media costs are paid to Google or to the sites. Our fee depends on:

the number of banner sets, sizes and animation;
whether a landing page is needed;
the number of placements and campaigns;
the campaign length and number of test rounds;
reporting frequency.

What we need from you

Logos, brand guidelines, photos and the offer for the campaign.
Access to Google Ads and GA4, or permission to set them up in your name.
A list of sites where you would like to appear, if you have one.
One person who approves designs and texts.

What you get and how it is measured

You get the creatives and clear numbers:

banner sets in all agreed sizes, with source files;
impressions, clicks and click-through rate by placement;
leads and cost per lead in GA4;
conclusions on which banners and sites to keep for the next campaign.

Why banner campaigns need a team

Banner budgets are easy to lose. Typical mistakes:

one banner size used everywhere, so ads look broken on many placements;
banners placed on sites that the target audience never visits;
traffic sent to the home page with no offer or form;
no UTM tags, so nobody can compare placements.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

FAQ

What do banner advertising companies do?

They design banners, choose where to place them, buy the placements or run them through ad networks, and report on the results.

Which banner sizes do I need?

For the Google Display Network, responsive display ads cover most placements. For direct buys, sites usually ask for 300x250, 728x90, 300x600 and mobile sizes such as 320x50.

Static or animated banners?

Both work. Animated HTML5 banners draw more attention on media sites; static ones are simpler and accepted everywhere. We often prepare both versions.

Can you place banners on specific websites?

Yes, through placement targeting in Google Ads for sites in the Display Network, or by booking space directly with the site.

Can you design banners without placing them?

Yes, we can deliver banner sets for your own campaigns, with source files and all sizes.

How do you measure whether banner ads work?

Every placement gets its own UTM tags, and form submissions, calls and messenger clicks are tracked as conversions in GA4. We compare placements by cost per lead and keep only the ones that bring requests.

Can banners be shown only to people who visited our site?

Yes. This is remarketing: banners are shown to site visitors through Google Ads audience lists, often with a different offer for people who viewed a product or left a form unfinished.

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