Market and Consumer Analysis for Business

Market and consumer analysis answers three questions before you spend on marketing: how large the demand is, who buys and why, and how competitors sell. You get a report with segments, a competitor map and recommendations on positioning and channels.

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In short

Demand from search data, Google Trends and marketplace listings; competitors from their sites, ads and reviews.
Consumers from interviews, surveys and your own sales and CRM data.
In our experience, one product in one country usually takes 2–3 weeks from brief to report.
The result is a report and a working session with recommendations you can act on.
Suits market entry, a new product line, or a business whose ads stopped paying off.

What is included in the analysis

Demand. Search volume by query group in Google Keyword Planner, seasonality in Google Trends, marketplace and aggregator listings.
Competitors. Offers, prices where public, sites, ads from Meta Ad Library and Google Ads Transparency Center, reviews on Google Maps and review sites.
Consumers. Customer interviews, an online survey, analysis of your CRM and sales data: who buys, why, what stops them.
Segments. Two to five audience segments with needs, objections and the channels where they can be reached.
Pricing context. Where your offer sits against competitors on price and value. We describe the context; pricing decisions stay with you.
Positioning. Proposed positioning and key messages for each segment.
Channel recommendations. Which of SEO, Google Ads, Meta Ads, TikTok Ads, email or partners to test first, and how to measure them.
Working session. A call where we walk through the report and agree next steps.

When the analysis pays off

The analysis is most useful before a market entry, a new product launch or a new website, and when advertising brings clicks but few sales. For a company entering Ukraine from abroad, it shows local competitors, prices and search habits in Ukrainian and Russian. For a Ukrainian company entering the EU, UK or Canada, it covers the target country. The next step is usually a marketing strategy or a marketing audit of what you already run.

How the analysis goes

Brief. Product, markets, questions to answer.
Desk research. Demand, competitors, ads, reviews.
Customer research. Interviews, survey, CRM data.
Analysis. Segments, positioning, channels.
Report and session. Findings and next steps with your team.

Market and Consumer Analysis process: brief, desk research, customer research, analysis, report and session — How the analysis goes

How long does market analysis take?

In our experience, an analysis of one product in one country usually takes 2–3 weeks from the agreed brief to the report. Most of the time goes into customer interviews and survey responses.

Several countries, several product lines or a large survey sample extend the project. We set the schedule after the brief and share interim findings along the way.

What affects the cost of market analysis

We quote after the brief. The main factors:

number of products and countries;
number of competitors to review in depth;
number of customer interviews and survey size;
access to your sales and CRM data;
report format and presentation to your team.

What we need from you

A description of the product, current customers and sales channels.
Competitors you know about.
Contacts of 5–10 customers willing to talk, or permission to survey your base.
Sales and CRM exports, if available.

What you get and how we measure it

You receive documents your team can use:

a report with demand, competitors, segments and positioning;
a competitor table with offers, channels and messages;
a list of channel tests with metrics: cost per lead, conversion rate, sales;
interview notes and survey data.

Why market analysis is worth ordering from a team

Where in-house research usually goes wrong:

conclusions drawn from friends and existing fans only;
competitor lists limited to the companies the owner already knows;
search demand ignored, so the site targets queries nobody types;
a long report with no clear next step.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

Case studies

Cookiddoo, cooking classes for kids in Ottawa, Canada: a promotion strategy for a new brand entering the Canadian market, followed by a booking website and Meta Ads.

FAQ

What is marketing analysis of the market?

A study of demand, competitors and consumers that shows where a business can grow and which channels to use. The result is a report with segments, positioning and channel recommendations.

How long does market and consumer analysis take?

In our experience, one product in one country usually takes 2–3 weeks from the agreed brief. More countries or product lines extend the schedule.

Which methods do you use?

Search demand data, Google Trends, competitor sites and ads, Meta Ad Library, Google Ads Transparency Center, reviews, customer interviews, surveys and your CRM data.