Marketing Strategy Development Services

Marketing strategy development is a written plan of how your company wins customers: who the buyer is, what you offer them, which channels bring them, what budget each channel gets and which numbers show that the plan works.

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In short

We analyse the market, competitors and your current sales, then define the audience, positioning and offer.
The result is a channel plan with budgets, KPIs and a 6–12 month roadmap your team can follow.
In our experience, a strategy usually takes 3–6 weeks, depending on how much data you have and how many markets are involved.
We can implement the plan ourselves: website, SEO, Google Ads, social media and analytics.
The cost depends on the number of products, markets and the depth of research.

What our marketing strategy services include

Business and sales review. Goals, margins, sales cycle, current channels and what each brings in requests and revenue.
Market and competitor analysis. Main competitors, their offers, prices where public, channels, websites and ads; search demand for your products.
Audience and segments. Who buys, why and how they choose; the segments worth targeting first.
Positioning and offer. What you say to each segment, key arguments and proof, the offer for the first contact.
Channel plan. SEO, Google Ads, social media, email, marketplaces, partners or offline: what to use, in what order and why.
Budget and KPIs. Budget split by channel and month, target cost per lead and the metrics to track.
Analytics setup plan. GA4, Google Tag Manager, call and form tracking, CRM, so each channel can be measured.
Roadmap. Tasks for 6–12 months with owners and checkpoints.

Business strategy or marketing strategy?

A business strategy answers which markets and products the company invests in. A marketing strategy takes those decisions as input and answers how to bring buyers: audience, message, channels and budget. If the business questions are still open, we start with a marketing audit and a short workshop with the owners, then move to the marketing plan.

How we develop a marketing strategy

Brief and data. We collect goals, sales data and access to analytics and ad accounts.
Research. We study the market, competitors, search demand and your audience.
Positioning and offer. We agree the segments, message and offer with you.
Channel plan and budget. We build the plan with budgets, KPIs and a roadmap.
Presentation. We walk your team through the strategy and answer questions.
Implementation support. We launch channels ourselves or support your team.

Marketing Strategy Development process: brief and data, research, positioning and offer, channel plan and budget, presentation, implementation support — How we develop a marketing strategy

How long does it take to develop a marketing strategy?

In our experience, a strategy for one product and one market usually takes 3–6 weeks. Several product lines or countries add research time.

The timeline depends on how quickly we get access to data, on the number of interviews with your team and clients, and on how fast decisions are agreed on your side. The first practical recommendations usually come earlier, during the research stage.

What affects the cost

We prepare a commercial offer after the brief. The price depends on:

number of products, segments and markets;
depth of research: desk research only or also interviews with clients;
the state of your analytics and how much data exists;
whether you need implementation after the strategy;
format of the result: document, workshop, training for your team.

What we need from you

Business goals for the next year and the products you want to grow.
Sales data and access to GA4, ad accounts and CRM, if you have them.
Time with the owner or sales lead for one or two interviews.
Contacts of several clients who agree to a short call, if we do interviews.

What you get

The strategy is a working document, written so that your team or a contractor can execute it:

description of segments, positioning and offer;
channel plan with budget by month and target cost per lead;
KPI list and the analytics setup needed to track them;
roadmap for 6–12 months and review dates.

Why a strategy is worth ordering from a team

Most marketing waste we see comes from launching channels before the basics are clear:

ads start before the offer and landing page are ready, and the budget goes on clicks with no requests;
several contractors each optimise their own channel, and nobody sees the whole funnel;
no analytics, so the business cannot tell which channel brings sales;
a strategy copied from a template, with no link to the company's margins and sales cycle.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

Case studies

Cookiddoo, cooking classes for kids in Ottawa, Canada: website, marketing strategy, promo materials and a Meta ads campaign for a new brand in Canada.
Unistaff.ai, platform for AI-enabled businesses: website and marketing strategy for an AI business platform.

FAQ

What do marketing strategy services include?

Market and competitor analysis, audience segments, positioning and offer, a channel plan with budget and KPIs, an analytics plan and a 6–12 month roadmap.

How long does it take to develop a marketing strategy?

In our experience, usually 3–6 weeks for one product and one market; several products or countries take longer.

How much does a marketing strategy cost?

The cost depends on the number of products and markets, the depth of research and whether implementation is needed. We send a commercial offer after the brief.