SEO Audit of a Website: Technical, Content and Links

An SEO audit is a check of everything that keeps a website from ranking in Google: indexing, technical errors, speed, site structure, content, links and competitors, ending with a report where each fix is ranked by its impact on traffic.

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In short

Useful before promotion, after a traffic drop, before a redesign or migration, and when buying a site.
We work from Search Console, GA4, a full site crawl, PageSpeed Insights and competitor data.
The report lists each problem with affected URLs, why it matters and how to fix it.
In our experience an audit of a site with up to a few hundred pages takes several working days.
We can fix the problems ourselves; noticeable SEO results usually come in about 3 months.

What the SEO audit checks

Indexing. Pages in and out of the Google index, robots.txt, sitemap, canonical tags, redirects and duplicates.
Technical errors. Broken links, 404 and 5xx errors, redirect chains, mixed content, hreflang on multilingual sites.
Speed. Core Web Vitals from real users and lab tests, images, scripts and server response.
Structure. Whether each important query has its own page, and how pages link to each other.
On-page. Titles, descriptions, headings, texts, images and structured data.
Content. Thin, outdated and duplicate pages, gaps compared with competitors.
Links. Backlink profile, toxic links and link opportunities.
AI search readiness. Direct answers, FAQ blocks, schema.org markup and llms.txt for AI Overviews and chat assistants.

When to order an SEO audit

Traffic from Google fell after an update or a site change. A new site gets no impressions months after launch. You plan a redesign or a move to another CMS and want to keep your positions. You are choosing an SEO contractor and want an independent picture of the site first. Or you are buying a website and need to know what you are paying for.

How we work with the data

The audit starts from your Search Console data: which pages get impressions, for which queries and at which positions. Automatic crawl results are checked by hand, and the report keeps only what affects traffic, with a clear owner for each fix: developer, copywriter or you.

How the SEO audit goes

Access and goals. Search Console, GA4, CMS and priority pages.
Crawl and data. Full crawl, speed tests and index data.
Analysis. Technical, content, links and competitors.
Report. Problems, URLs and ranked fixes.
Call and plan. Walkthrough and implementation plan.

SEO Audit process: access and goals, crawl and data, analysis, report, call and plan — How the SEO audit goes

How long does an SEO audit take?

In our experience an audit of a site with up to a few hundred pages usually takes several working days after we get access to Search Console and GA4. Large online stores and multilingual sites take longer, and we agree the term after a first crawl.

Fixes are usually implemented over the following weeks. Noticeable growth in search traffic after SEO work usually comes in about 3 months.

What affects the cost

We quote after looking at the site. The price depends on:

number of pages and page types;
number of languages and regions;
depth of competitor and link analysis;
whether we also implement the fixes.

What we need from you

Access to Google Search Console and GA4.
Access to the CMS or a developer contact.
Priority pages, products or services.
History of major site changes and traffic drops.

What you get and how we measure it

You receive a report and the means to track progress:

a list of problems with affected URLs and fixes;
fixes ranked by impact and effort;
baseline of impressions, clicks and positions in Search Console;
a plan for ongoing SEO if you need it.

Why an expert audit

Automatic checks alone often lead teams in the wrong direction:

hundreds of minor warnings hide the one error that blocks indexing;
fixes that change URLs without redirects;
content removed because a tool called it thin, along with its traffic;
a migration without an audit that loses years of positions.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

Case studies

Everest Games, mobile game studio: landing page and SEO: structure, content, metadata, headings and load speed.
Globalstaff, recruiting agency: keyword-based service structure, SEO copy and blog, then SEO and Google Ads.

FAQ

What is an SEO audit?

A check of indexing, technical errors, speed, structure, content, links and competitors, with a report of fixes ranked by their impact on search traffic.