Website Content: Texts, Images and Graphics

Website content covers the texts and graphics that fill your pages: product and service descriptions, articles and news, photos, illustrations, infographics and tables, written or designed by our team and uploaded to your CMS.

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In short

We write texts for new sites, new sections and pages that need replacing.
Texts are written to a keyword map and edited by an editor before you see them.
Graphics come from licensed photo banks or are designed for your product.
We upload the content to the CMS with headings, alt text and internal links.
The cost depends on the volume, the type of content and the subject matter.

What website content includes

Product and category texts. Descriptions of goods and their groups with specifications, use cases and answers to buyers' questions.
Service pages. Texts that explain what the service is, how it works, what it costs to order and why buyers can trust you.
Articles and guides. Expert texts for informational queries, written with your specialists' input.
News. Short publications about company events for the news section.
Images. Photos selected from licensed photo banks or processed from your own shoots, matched to the real product.
Custom graphics. Illustrations, infographics, diagrams and tables designed for a specific page.
SEO preparation. Titles, meta descriptions, headings, alt text and internal links based on the keyword map.
Upload to the CMS. Formatting and publishing in WordPress, WooCommerce, MODX, Shopify or other systems.

Evergreen and user-generated content

Evergreen content stays on the site for a long time: product and service descriptions, category texts, expert articles. It is the main source of search traffic and the first thing buyers read. User-generated content comes from visitors: reviews, comments and questions. It adds trust and fresh text, and it needs moderation and replies. We plan both, and for user-generated content we set up review requests and answer templates.

Copied texts from other sites put the site's search visibility at risk and look careless to buyers, so all texts are written for your site. If your specialist has already written an article, we edit it, add SEO elements and publish it.

How we fill a website with content

Brief and structure. We agree pages, content types and tone, and study your business.
Keyword map. We match search queries to pages so texts target real demand.
Writing and design. Copywriters write texts, designers prepare graphics.
Editing and approval. An editor checks facts and language; you approve.
Upload and check. We publish in the CMS and check layout on desktop and mobile.

Website Text and Graphic Content process: brief and structure, keyword map, writing and design, editing and approval, upload and check — How we fill a website with content

How long does it take to fill a website?

In our experience, a small company site with ten to fifteen pages is usually filled within two to three weeks. Large catalogues are filled in stages, category by category.

The timeline depends on the volume of texts, the need for custom graphics, the speed of approvals and how much product information you can provide.

What affects the cost

We quote per project after we see the list of pages. The price depends on:

the number and length of texts;
the subject matter: technical, medical, legal and financial topics need specialist writers;
the share of custom graphics versus stock images;
the number of languages;
whether we upload the content to the CMS.

What we need from you

A list of pages or access to the site.
Product and service information, price lists and specifications.
Brand guidelines and photos you already have.
A person who answers questions and approves texts.

What you get and how it is measured

Content work is measured by how the pages perform:

finished pages with texts, graphics and SEO elements in your CMS;
impressions and clicks for new pages in Google Search Console;
time on page and conversions in GA4;
a content plan for further updates, if you order ongoing support.

Why website content needs a team

Content mistakes stay on the site for years. Typical problems we fix:

texts copied from supplier or competitor sites;
machine-written pages published without editing or facts;
stock photos that show a different product;
pages without headings, alt text or internal links.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

FAQ

What types of content do you create for websites?

Product and category descriptions, service pages, articles, news, photos, illustrations, infographics, diagrams and tables.

Do you write texts in English?

Yes. We write in English, Ukrainian and Russian, and edit texts for tone and terminology in each language.

Are the images licensed?

Yes. We use licensed photo banks, your own photos or graphics designed by our team.

Can you replace old texts on an existing site?

Yes. We audit current texts, rewrite pages that are outdated, thin or copied, and keep URLs so search rankings are preserved.

Do you upload the content yourselves?

Yes. We format and publish content in WordPress, WooCommerce, MODX, Shopify and other CMSs.

Is SEO included?

Texts are written to a keyword map with titles, meta descriptions and headings. Full search promotion is a separate service.

Can you fill a new online store with hundreds of products?

Yes. Large catalogues are filled in batches: we agree a template for each category, fill the priority categories first and import the rest through the CMS or a spreadsheet where the system supports it.