Targeting
This category is about paid social on Facebook, Instagram and TikTok. We explain how to build audiences in Meta Ads Manager, set up the pixel and Conversions API, pick ad formats and work out what a lead costs. Everything is tested on live accounts. We judge a campaign by enquiries in GA4 and the CRM; clicks and reach are only interim signals.
First campaigns go live within a few working days after we get access to the ad account and the website. Service pages for each platform are linked below.
Where to start
If social media advertising is new to you, start with the article how to create ads that sell on Facebook and Instagram. If you are choosing between channels, read choosing a channel to promote your business online. To launch you need access to Meta Business Suite or TikTok Ads, a pixel on the site and a clear offer for the first screen of the ad.
Frequently asked questions
How much does paid social advertising cost?
The cost depends on the media budget and the scope of setup and management work. You pay the media budget directly to Meta or TikTok; we suggest its size after reviewing the niche and the goal.
How quickly can paid social go live?
Launch takes a few working days after we receive access to the ad account, the brand page and the site.
Which is better for enquiries: Instagram or TikTok?
It depends on the audience and the product. We run a test in one or two channels with a small budget and keep the one where an enquiry costs less according to GA4 and CRM data.
Related services
Tell us what you sell and to whom, and we will suggest a campaign plan.
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DUNS Number: 68-606-2061
NCAGE Number: A3G3J
"INNOVA CONSULTING GROUP"
