AI Search Optimization for ChatGPT & AI Overviews

AI search optimization, also called LLM optimization or GEO, prepares a website so Google AI Overviews, ChatGPT search, Perplexity, Copilot and Gemini can find it, understand it and cite it when users ask about your services.

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In short

AI search tools answer from pages they can crawl and trust; classic SEO remains the base.
We work on crawl access, entities, structured answers, schema.org, reviews and mentions on other sites.
In our experience, first visible changes usually come in about 3 months, like SEO.
We measure citations for a set of real prompts, referral traffic from AI tools in GA4 and requests.
Suits service companies, B2B and e-commerce where buyers research before contacting you.

What is included in AI search optimization

Prompt research. Questions buyers ask AI tools about your category, turned into a tracked prompt set.
Visibility check. Which sources ChatGPT, Perplexity, Copilot and Google AI Overviews cite for those prompts today, including competitors.
Crawl access. robots.txt rules for search crawlers such as OAI-SearchBot, PerplexityBot and Bingbot, sitemaps, Bing Webmaster Tools and IndexNow.
Entity clarity. Consistent company name, services, locations and facts across the site, Google Business Profile and directories; Organization and Service markup.
Answer-first content. Service pages and articles with direct answers, lists, tables and FAQ blocks that AI tools can quote.
Trust signals. Real cases, author and company details, reviews and mentions on other relevant sites.
llms.txt. A short file that lists your key pages for AI tools; it is a proposal, so we add it alongside the steps above.
Reporting. Monthly prompt checks, AI referral traffic and requests.

Gear and web address under a magnifying glass

How AI search chooses sources

Google AI Overviews draw on pages from the Google index, so pages that rank and answer clearly have the best chance. ChatGPT search, Copilot and Perplexity run their own crawlers and search partners, and Bing indexing matters for several of them. All of them prefer pages with a direct answer, clear facts and signs of a real company behind them. That is why we start with SEO and an SEO audit, then add the AI-specific layer.

How AI search optimization goes

Prompt set and baseline. Real questions and current citations.
Technical access. Crawlers, sitemaps, Bing, IndexNow.
Entities and markup. Company facts, schema.org, profiles.
Content. Answer-first pages, FAQ, cases.
Mentions. Reviews and relevant external sources.
Monthly checks. Citations, traffic, requests, next steps.

How AI search optimization goes

How long does AI search optimization take?

In our experience, first visible changes in AI answers and in search usually come in about 3 months, the same horizon as SEO. Technical fixes such as crawler access and indexing in Bing can show effect sooner.

AI answers change often and differ between users and sessions, so we track a fixed prompt set every month and judge the trend, not a single answer.

What affects the cost of AI search optimization

We quote after the baseline check. The main factors:

number of services, products and languages;
size of the prompt set and markets;
amount of content to create or rewrite;
technical state of the site and SEO base;
work on reviews and external mentions.

What we need from you

Access to Google Search Console, Bing Webmaster Tools and GA4, or permission to set them up.
Access to the CMS or a developer contact.
Facts for content: cases, certificates, team, reviews you can publish.
Main competitors and priority services.

What you get and how we measure it

Monthly reports show:

citations of your site for the tracked prompt set in each AI tool;
referral sessions from chatgpt.com, perplexity.ai, copilot.microsoft.com and gemini.google.com in GA4;
Search Console clicks and impressions, which include AI features in Google Search;
requests from these sources.

Why AI search optimization needs an SEO team

Mistakes we see in the new "AI SEO" market:

pages generated in bulk for prompts, which Google treats as scaled content abuse;
crawlers blocked in robots.txt by a security plugin;
promises of fixed AI citations, which nobody can control;
contradicting company facts across the site and directories.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

FAQ

What is LLM optimization?

Work that makes a website easy for AI search tools such as ChatGPT, Perplexity, Copilot and Google AI Overviews to find, understand and cite: crawl access, clear entities, answer-first content, schema.org and trust signals.

Is SEO still needed for AI search?

Yes. Google AI Overviews use the Google index, and other AI tools rely on search indexes too. SEO is the base, and AI optimization adds a layer on top.