Custom Website Development from Scratch

Custom website development from scratch means a site designed and built for your business: its own structure, design and functions, with no theme reused from someone else. At Marketing MIX a business website takes up to 10 working days.

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In short

We start from the pages your clients search for, then design and build around them.
Landing page: up to 3 working days; website: up to 10; online store: up to 15 working days after the brief and materials are agreed.
Platforms: WordPress, MODX, Next.js and React or Laravel, chosen by the task and who will edit the site.
You own the domain, hosting and code; admin access is handed over at launch.
The price depends on templates, functions and languages; we send an estimate after the brief.

What custom development includes

Brief and research. Business goals, audience, competitors and the search queries that should lead to each page.
Site structure. A page for each service or product group, plus case studies, about, contacts and FAQ.
Prototype. Clickable wireframes of key pages so you approve the layout before design.
Design. Layouts for desktop and mobile in your brand colours and fonts.
Development. Responsive front end, CMS setup, forms, multilingual versions with hreflang.
Integrations. CRM (KeyCRM, HubSpot, Pipedrive), payments, maps, messengers and email services.
SEO base. Titles, descriptions, headings, schema.org markup, sitemap, robots.txt and page speed.
Analytics. GA4, Google Tag Manager, Search Console and Microsoft Clarity with events for every form and call.

Website under construction: custom development from scratch

From scratch or on a template?

A template is faster to start with and suits a small business card site. A custom site pays off when you have several services, need a structure built around search demand, or plan to grow the site for years. Custom code also avoids paying for heavy themes and plugins that slow the site down. We tell you honestly which option fits after the brief.

How we build a site from scratch

Brief and research. Goals, audience, competitors and search queries.
Structure and prototype. Page map and wireframes of key pages.
Design. Desktop and mobile layouts for approval.
Development. Front end, CMS, forms and integrations.
Testing and launch. Checks on devices, speed, forms and analytics.

Custom Website Development from Scratch process: brief and research, structure and prototype, design, development, testing and launch — How we build a site from scratch

How long does a custom website take?

In our experience a landing page is usually ready within 3 working days, a business or corporate website within 10 working days and an online store within 15 working days. Terms start after the brief is agreed and we receive texts, photos and access details.

Projects with personal accounts, complex catalogues or several integrations are scheduled after the technical specification. We send a schedule with milestones before the contract, so you know when to expect the prototype, design and test version.

What affects the cost of a custom website

We quote after the brief. The price depends on:

number of unique page templates;
complexity of design and animations;
functions: catalogue, filters, calculators, personal accounts;
integrations with CRM, payment systems and delivery services;
number of languages and who prepares the texts.

What we need from you

Goals of the site and a list of services or products.
Logo and brand guidelines, if you have them.
Texts and photos, or a brief for our copywriter.
A contact person who can approve the prototype and design within a day or two.

What you get

At launch you receive:

a working site on your domain with full admin access;
source files of the design;
analytics with events for forms, calls and messenger clicks;
a short guide for editing pages in the CMS.

Why hire a team for a custom site

A site built without a plan usually needs rework within a year. Typical problems:

structure without pages for real search queries, so the site gets no organic traffic;
mobile layout that breaks on real phones;
forms without spam protection or with leads going to a dead mailbox;
code that only one freelancer understands.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

Case studies

MBSoy, architectural studio in Finland: website for a Finnish architectural studio.
Zimmerstec, a heat meter manufacturer: three-language website with product catalogue and admin panel for the sales team.
Globalstaff, recruiting agency: MODX website with a keyword-based service structure, landing pages and blog.
Iceborn, ice cream studio: brand landing page in Ukrainian and English.

FAQ

How long does it take to build a website from scratch?

In our experience up to 10 working days for a business or corporate website and up to 15 for an online store, after the brief is agreed and materials are received.

What is the difference between a custom website and a template?

A custom website has its own structure, design and code made for your business. A template reuses a ready theme; it is faster to start but harder to adapt and often slower.

Which platform will you use?

WordPress or MODX for content sites, WooCommerce or Shopify for stores, Next.js and React or Laravel for custom logic. We explain the choice in the estimate.