Social Media Marketing

In this category we write about promoting a business on Instagram, Facebook and TikTok: building a content plan, choosing what to post, and when to add Meta Ads Manager or TikTok Ads campaigns. We also cover measurement. Followers and reach say little about sales, so we connect social channels to the website through GA4 and UTM tags and count enquiries.

Launching social ads takes a few working days after we receive access to your pages and ad account. If you need a team to run your accounts, see the services below.

Related services

Send links to your social profiles and we will suggest a plan.

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05

June

2025

Chatbots for Telegram, WhatsApp and Instagram: Use Cases and ROI

A messenger chatbot pays off when it handles a repetitive task: taking requests, answering common questions, booking appointments or sending payment reminders. ROI is the extra profit plus team hours saved, minus the cost of development and support. In…

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15

February

2024

How to share Facebook and Instagram access through Meta Business Suite

To share Facebook and Instagram access, create a business portfolio in Meta Business Suite, add your Page and professional Instagram account, then invite the person by email and select assets and tasks. No passwords change hands. In shortBusiness Manager…

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08

February

2024

How to give an SMM manager access: Instagram, Facebook, Google Business Profile and TikTok

Give an SMM manager access through their own account or email and keep company passwords to yourself: a Meta business portfolio for Facebook and Instagram, Users in Google Business Profile, and TikTok Business Center. Access is removed in one step. In…

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10

October

2023

How to Attract a New Audience with YouTube Videos

New YouTube audiences come from videos answering questions of people who do not know your brand yet. Such videos reach search, recommendations and the Shorts feed. What decides it: a real query, the thumbnail, the opening and retention. In shortNew viewers…

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18

September

2023

How to Effectively Promote a YouTube Channel

Channel promotion on YouTube starts with setup and a topic people search for. Then every video gets a query-led title, description, chapters, subtitles and thumbnail, videos go into playlists, Shorts bring new viewers, and Google Ads speeds up the start.…

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