Grow your business right: a marketing audit to improve your development strategy
Business will develop successfully if you regularly pay attention to promotion. Pauses in promotion lead to a drop in sales. Also, sales performance is worsened by errors in the development and implementation of promotion strategies. Marketing audit from the Marketing Mix studio is a professional study of the effectiveness of the selected goals, strategies and marketing activities of the company. Experienced professionals evaluate tools and schemes, identify weaknesses and develop a plan to improve performance.
Why and who needs a marketing audit
Both new companies and existing brands of any size need marketing actions. These processes are aimed at promoting the enterprise and attracting customers. There are many tools and approaches to achieve promotion goals. However, the same method will not be equally effective for different companies.
It is necessary to conduct an audit of marketing activities so that our specialists:
- analyze the market and your niche;
- assess the marketing activities that your company conducts;
- track the effectiveness of all tools and activities;
- develop a set of recommendations for changes and improvements in marketing activities. It is better to conduct a marketing inspection, as an audit is often called, periodically in order to track new methods of promotion. You can order for the company as a whole or for its specific areas and sites. As a result, you get specific answers on where to move on, how not to lose customers, and what are the development prospects for your business.
Stages of conducting a marketing audit of the website
Website performance analysis is necessary to check its functionality. The Marketing Mix will evaluate the level of attraction of the target audience and real sales that the website provides.
- They will evaluate the resource itself, i.e. the content and usability of the website. Comparison with competitors will be performed to determine potential market opportunities.
- Analyze traffic channels and connected tools. A marketing audit of websites allows you to understand what types of advertising a company uses, what channels are more effective: sales letters, external advertising, contextual advertising. They will compile an additional list of possible ways of promotion that are suitable for your activity and appropriate for your product or service.
- Evaluate ongoing promotions on the website, and form proposals to improve sales. We recommend that you order a website marketing audit from us so that professionals check navigation, optimization and other mechanisms that affect promotion and commercial effectiveness.
How marketing strategy audit from Marketing Mix can help
Our experts also conduct a marketing strategy audit to help companies formulate clear and relevant goals. We will predict development scenarios according to your strategy and possible scenarios for achieving goals. We will also provide additions that will improve the strategy.
Features of consulting audit from our studio
With Marketing Mix, you get a deep marketing audit of the company at the best cost. As a result you have:
- objective and complete information about the correctness of the promotion of the company or individual products;
- qualitative description of prospects in the market;
- a detailed plan for the promotion of a brand or goods, services;
- recommendations for updating the assortment and introducing the necessary marketing tools;
- adjustment of advertising policy and content.
You can discuss everything by phone or in person with our consultant. Leave a request right now to quickly receive recommendations and improve the promotion of your business.