Marketing Audit Services: Strategy, Website, Ads

A marketing audit is a check of how your marketing turns money into customers: strategy and positioning, website, SEO, ads, social media, analytics and sales handling, ending with a prioritised list of what to fix first.

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In short

We look at every channel against the numbers: spend, leads, cost per lead and what reaches sales.
The audit covers strategy, website and conversion, SEO, Google Ads and social ads, social media, analytics and CRM.
In our experience, an audit usually takes 2–4 weeks, depending on the number of channels and access to data.
You get a report with findings, their impact and a prioritised action plan.
We can implement the plan or hand it to your team.

What the marketing audit covers

Strategy and positioning. Goals, target segments, offer and how you differ from competitors.
Website and conversion. Structure, offers, forms, speed and mobile experience; where visitors drop off.
SEO. Indexing, technical issues, keyword coverage and content compared with competitors.
Paid advertising. Google Ads and Meta Ads accounts: structure, targeting, search terms, wasted spend.
Social media. Content, engagement and the role of social channels in sales.
Analytics. GA4, Google Tag Manager, conversion tracking and whether the numbers can be trusted.
Lead handling. Response time, CRM use and what happens to leads after the form.
Competitors. Channels, offers and messages of your main competitors.

What the audit report looks like

The report starts with a one-page summary: the three to five findings that cost the business most, with numbers. Then each channel gets its own section with screenshots, data and recommendations, marked by impact (high, medium, low) and effort. At the end there is a 3-month action plan with owners and a list of metrics to follow. We walk you through the report on a call and answer questions from your team or current contractors.

If the audit shows that the strategy itself needs rework, the next step is marketing strategy development.

How the marketing audit goes

Brief and access. We agree goals and get access to accounts and data.
Data collection. We export numbers from analytics, ads and CRM.
Channel analysis. We check each channel and the website.
Competitor review. We compare your channels and offers with competitors.
Report and plan. We present findings and a prioritised plan.

Marketing Audit process: brief and access, data collection, channel analysis, competitor review, report and plan — How the marketing audit goes

How long does a marketing audit take?

In our experience, an audit of a website with two or three active channels usually takes 2–3 weeks; a larger business with several markets takes up to 4 weeks or more.

The timeline depends on how many channels are active, how quickly we receive access, the quality of existing analytics and the number of interviews with your team.

What affects the cost

We quote after the brief. The price depends on:

number of channels and ad accounts;
size of the website and number of markets;
availability and quality of data;
whether interviews with sales and clients are included;
format: report only or report plus workshop.

What we need from you

Read access to GA4, Search Console, Google Ads, Meta Ads Manager and CRM.
Sales numbers by month and by channel, if you track them.
Business goals and the questions you want the audit to answer.
An hour with the owner or marketing lead.

What you get

The report is written for decisions, with each finding tied to money or leads:

findings by channel with evidence (screenshots, numbers);
estimated impact and effort for each fix;
prioritised action plan for the next 3 months;
list of analytics fixes needed to measure progress.

Why an outside audit helps

A team that runs the channels every day finds it hard to judge its own work. An external audit usually uncovers:

budget spent on campaigns that bring no sales;
tracking errors that double or lose conversions;
website pages that get traffic but no requests;
leads lost between the form and the sales team.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

FAQ

What is a marketing audit?

It is a structured check of strategy, website, SEO, ads, social media, analytics and lead handling against sales data, ending with a prioritised action plan.