Search Engine Promotion (SEO)

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Search engine promotion is ongoing work that moves your website up in Google for the queries your buyers type: a technical audit, keyword research, on-page fixes, content and links, with monthly reports from Search Console and GA4.

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In short

  • We start with a technical and content audit and a keyword map tied to your services or product categories.
  • The first months go into fixing what blocks indexing and rewriting key pages; links and new content follow.
  • In our experience, first noticeable results usually show in about 3 months; stable traffic takes longer and depends on competition.
  • Progress is measured in Google Search Console, GA4 and requests from the site, and reported every month.
  • The price depends on site size, competition and the number of markets; we quote after the audit.

What is included in search engine promotion

  • Technical SEO audit. Crawling, indexing, redirects, duplicate pages, sitemap.xml and robots.txt, Core Web Vitals and mobile layout. You get a list of fixes ranked by impact.
  • Keyword research. Queries grouped by intent and mapped to existing pages or to new pages we propose. Commercial queries come first.
  • On-page optimisation. Titles, descriptions, headings, internal links and structured data (schema.org) for services, products, FAQ and breadcrumbs.
  • Content. Service and category texts written by our copywriters to the keyword map; articles for informational queries where they bring buyers.
  • Links and mentions. Relevant placements in industry media, directories and partner sites. We avoid link farms and paid link networks that put a site at risk.
  • Local and international SEO. Google Business Profile for local search; hreflang and separate language versions if you sell in several countries.
  • AI search visibility. Clear answer blocks and structured data that Google AI Overviews and chat assistants can quote; an llms.txt file for assistants that read it.
  • Reporting. Monthly report: positions, clicks, impressions, conversions from organic traffic and the plan for the next month.
SEO letter tiles on a wooden table
SEO letter tiles on a wooden table

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Which websites we promote

We work with service company websites, online stores, B2B catalogues and SaaS landing pages built on WordPress, WooCommerce, MODX, Shopify, Laravel or custom code. If the CMS limits what can be fixed, we say so after the audit and offer options: a plugin, a developer task or a partial redesign. For stores we also connect SEO with Google Shopping, since product feeds and category pages share the same data.

How SEO work goes

  1. Audit and access. We get access to Search Console, GA4 and the CMS, crawl the site and check indexing, speed and current rankings.
  2. Keyword map. We collect queries, group them by intent and agree with you which pages target which groups.
  3. Technical fixes. We fix or hand over to your developer the issues that block indexing and ranking.
  4. Pages and content. We rewrite key service or category pages and add missing ones.
  5. Links and authority. We build links and mentions on relevant sites at a steady pace.
  6. Reports and next steps. Monthly report with numbers and the plan for the next month.
Search Engine Promotion (SEO) process: audit and access, keyword map, technical fixes, pages and content, links and authority, reports and next steps
How SEO work goes

How long does SEO take to show results?

In our experience, a new or neglected site usually sees first noticeable movement in rankings in about 3 months, and the flow of organic requests grows with regular work after that. An established site with technical problems can respond faster once indexing issues are fixed.

The timeline depends on competition in your niche, the age and history of the domain, how quickly changes get published on the site, and Google algorithm updates that nobody controls. We show the plan month by month so you can see what has been done even before rankings move.

What affects the cost of SEO

We quote after the audit, when the amount of work is clear. The main factors:

  • number of pages and templates on the site and its technical state;
  • competition for your queries and the markets or languages you target;
  • how much content needs to be written and how many links are needed;
  • who makes the technical changes: our developers or your team;
  • reporting and call frequency you need.

What we need from you

  • Access to Google Search Console and GA4 (we set them up if they are missing).
  • Access to the CMS or a developer contact for technical changes.
  • A list of priority services, products or regions and your main competitors.
  • Someone who can answer questions about the product and approve texts within a few days.

What you get and how we measure it

Every month you see the numbers in the same format, taken straight from your accounts:

  • clicks and impressions from Google Search Console by page and query group;
  • positions for the agreed list of commercial queries;
  • requests, calls and orders from organic traffic in GA4 (form submissions, clicks on phone and messengers);
  • a log of work done and what is planned next.

Why SEO is safer with a team under contract

SEO mistakes surface months later, when traffic drops and it is hard to tell why. The typical ones we fix for new clients:

  • bought link packages that led to a manual action in Search Console;
  • machine-written texts published in bulk with no editing or facts;
  • redesigns and CMS migrations without redirects, which wipe out years of rankings;
  • reports with pretty charts and no link to requests or sales.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

  1. More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
  2. Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
  3. One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
  4. A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
  5. A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

Case studies

FAQ

What is search engine promotion?

It is the work that raises a website in organic search results for the queries its buyers use: technical fixes, keyword-targeted pages, content and links, measured through Search Console and GA4.

How is search engine promotion different from SEO?

In practice the terms mean the same thing: both cover on-site SEO, links, local listings and reporting.

How long before I see results?

In our experience, first noticeable ranking changes usually appear in about 3 months; a steady flow of organic requests takes longer and depends on competition and the state of the site.

Do you promote websites outside Ukraine?

Yes. We work remotely with sites in English and other languages, set up hreflang for multilingual sites and track results by country in Search Console.

Can you promote a site built on WordPress, Shopify or a custom CMS?

Yes. We work with WordPress, WooCommerce, Shopify, MODX, Laravel and custom code. If a change needs a developer, we either do it or write a precise task for your team.

What do monthly reports include?

Clicks and impressions from Search Console, positions for agreed queries, requests and orders from organic traffic in GA4, the list of work done and the plan for the next month.

Related services

Ready to start? Describe your task in the form below. A manager replies with questions or a work plan and an estimate.

Before any SEO work starts, analytics has to be in place. Our step-by-step guide shows how to connect Google Analytics 4, Tag Manager and Search Console.

Our case studies

Legal Solutions: law firm website and SEO
Legal Solutions: law firm website and SEO
Project Recruiting Agency Globalstaff
Project Recruiting Agency Globalstaff
Force Solutions: security company website
Force Solutions: security company website
Zimmerstec — website for a heat meter manufacturer
Zimmerstec — website for a heat meter manufacturer
Key Solutions: website for an audit and accounting firm
Key Solutions: website for an audit and accounting firm
Barrister: SEO for legal services
Barrister: SEO for legal services
Fairy Chest: online store for handmade jewellery
Fairy Chest: online store for handmade jewellery
Iceborn ice cream studio: brand landing page
Iceborn ice cream studio: brand landing page
MBSoy - Finnish architectural studio
MBSoy - Finnish architectural studio
Everest Games game studio: landing page and SEO
Everest Games game studio: landing page and SEO
Project Real Estate Agency Premium Estate
Project Real Estate Agency Premium Estate
Parea International Charitable Foundation: website
Parea International Charitable Foundation: website
Global Creative Masters: portal for beauty educators
Global Creative Masters: portal for beauty educators
KidSup Early Childhood Development Center Kanata (Canada)
KidSup Early Childhood Development Center Kanata (Canada)
The project Furkan Defense
The project Furkan Defense
Charity Found Earthlydietitian Project
Charity Found Earthlydietitian Project
Fast Coffee self-service coffee shop
Fast Coffee self-service coffee shop
LMS Bonyas University
LMS Bonyas University
Travellizy Charity Foundation website
Travellizy Charity Foundation website
Public organization “Law and Protection of the Vasilkovschina”
Public organization “Law and Protection of the Vasilkovschina”
Marketing strategy for a moto taxi service in Istanbul
Marketing strategy for a moto taxi service in Istanbul
Project Ukraine for all
Project Ukraine for all
Project StroyTenderConsult
Project StroyTenderConsult
Viktoria Starovoitova nail aesthetics school: website
Viktoria Starovoitova nail aesthetics school: website
Project Car Lawyer - Effective assistance of a car lawyer in road accidents
Project Car Lawyer - Effective assistance of a car lawyer in road accidents
Sovershenstvo Training Center Project
Sovershenstvo Training Center Project
Private notary Karolina Mezhenska: website and SEO
Private notary Karolina Mezhenska: website and SEO
Express Lawyer: law firm website and SEO
Express Lawyer: law firm website and SEO
Likvidus law firm: website and promotion
Likvidus law firm: website and promotion
CrystalTax: website and SEO for international tax consultants
CrystalTax: website and SEO for international tax consultants
Bankrut Legal Center: website and SEO
Bankrut Legal Center: website and SEO
Ilove Dnipro: news website for an NGO
Ilove Dnipro: news website for an NGO
Private notary Anna Gribova
Private notary Anna Gribova
Zakon Lviv: law firm website and SEO in Lviv
Zakon Lviv: law firm website and SEO in Lviv
Unistaff.ai: landing page for an AI workforce platform
Unistaff.ai: landing page for an AI workforce platform
Charitable Foundation "Help Ukraine. Donbass"
Charitable Foundation "Help Ukraine. Donbass"
Kupit OOO: catalogue website for ready-made companies
Kupit OOO: catalogue website for ready-made companies
Cookiddoo. Cooking Classes for Kids in Ottawa
Cookiddoo. Cooking Classes for Kids in Ottawa
Dental Clinic: dental clinic website
Dental Clinic: dental clinic website
Nazad.in.ua: website and promotion for commercial law attorneys
Nazad.in.ua: website and promotion for commercial law attorneys

Team

Design department

Our designers plan websites and apps: page structure, interface and visual style for your audience.

Front-end department

Our front-end developers turn designs into fast pages that work equally well on phones and desktops.

Programming department

Our programmers build the back end of websites, stores and apps and connect payments, delivery and CRM.

SEO departmentPromotion

Our SEO specialists research keywords, run technical audits, optimise pages and report on rankings and enquiries.

Marketing departmentAttraction

Our marketers study your market, competitors and channels and build a promotion plan with a budget.

Team

Contact us

Leave a request and we will contact you within 2 hours.
We will answer all your questions.

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