SEO copywriting is writing website texts that rank in Google and convince the reader: service, category and product pages and blog articles built from keyword research and search intent, with titles, meta descriptions and headings included.
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In short
- Every text starts from a keyword group and the search intent behind it: buy, compare or learn.
- Writers work with a brief that lists queries, questions to answer, competitors and the goal of the page.
- Texts come with title, meta description, heading structure and internal link suggestions.
- Facts, prices and claims are checked with you before publication.
- The cost depends on the type of text, its length, topic complexity and language.
What SEO copywriting includes
- Keyword research. Queries for the page, grouped by intent, with the main query and supporting phrases.
- Competitor review. What the top results cover, so the page answers the question more fully.
- Brief. Structure, headings, questions to answer, the call to action and tone.
- Writing. Service and landing pages, category and product descriptions, blog articles, FAQ blocks.
- Meta data. Title, meta description and H1 for each page.
- Structure for search and AI. Short direct answers under question headings, lists and tables that Google and AI assistants can quote.
- Editing and fact-checking. Editor review, plagiarism check and facts confirmed with you.
- Publishing. Upload to the CMS with formatting, images and internal links, if you wish.
Which texts bring the most search traffic
For service companies, the most valuable texts are service pages and pages for specific cases ("website for a dental clinic", "Google Ads for an online store"): they match commercial queries. For online stores, category descriptions and product texts matter most. Blog articles work when they answer questions buyers ask before choosing a supplier, and link to the service page. We start with the pages closest to a sale.
How we write SEO texts
- Keyword research. We collect queries and choose the main one.
- Brief. We plan structure, questions and the goal of the page.
- Writing. The copywriter writes the text and meta data.
- Editing. The editor checks facts, style and originality.
- Approval and publishing. You approve; we publish if needed.
How long does it take to write SEO texts?
In our experience, a service or category page usually takes 2–4 business days from brief to draft, and a long article 3–5 days. A package of pages for a new website is planned as a schedule.
The timeline depends on topic complexity, the number of texts, the need for interviews with your specialists and approval speed.
What affects the cost of SEO copywriting
We quote after seeing the list of pages. The price depends on:
- type of text: service page, category, product description or article;
- length and depth of research;
- topic complexity (medicine, law, finance and technology need more checking);
- language;
- publishing and image selection.
What we need from you
- A list of pages or topics and the goal for each.
- Facts about services, prices you are ready to show and advantages.
- Brand tone rules, if you have them.
- A person who checks facts and approves texts.
What you get and how we measure it
Texts are measured by search performance and requests:
- texts with meta data ready for publication;
- impressions, clicks and positions of the pages in Search Console;
- requests from these pages in GA4;
- recommendations for updates after 2–3 months.
Why SEO texts are better written by a team
Common problems with texts written without research or editing:
- keyword stuffing that reads badly and ranks worse;
- machine-written texts with factual errors;
- several pages targeting the same query and competing with each other;
- no call to action, so visitors read and leave.
Working with a Kyiv team remotely
We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.
Why clients trust us
- More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
- Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
- One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
- A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
- A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.
FAQ
What is SEO copywriting?
It is writing website texts based on keyword research and search intent, so the page ranks in Google and leads the reader to a request or purchase.
Do you write SEO texts in English?
Yes. We write in English, Ukrainian and Russian and adapt texts for UK and US audiences.
How many keywords should a text include?
One main query and several supporting phrases, used naturally. We focus on answering the reader's question fully.
Do you write product descriptions for online stores?
Yes, including category texts and product descriptions from your specifications.
Can you rewrite existing pages instead of writing new ones?
Yes. We often start with pages that already get impressions in Search Console but few clicks, and rewrite them for the queries they almost rank for.
Do you use AI to write texts?
We use AI tools for research and drafts; every text is edited by a person and facts are checked with you.
Related services
- Search engine promotion
- Content strategy
- Text and graphic content for websites
- SEO website localisation
- Copywriting audit
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