Email Marketing Services: Campaigns and Automation

Email marketing brings repeat sales from people who already know your brand: we set up the sending platform and domain authentication, segment the list, build automatic chains and regular campaigns, and report on clicks, orders and revenue.

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In short

Platforms: SendPulse, eSputnik, HubSpot or the email tools built into your CRM.
Automatic chains: welcome series, abandoned cart, post-purchase, reactivation of inactive clients.
Domain authentication with SPF, DKIM and DMARC and one-click unsubscribe, as Gmail and Yahoo require from bulk senders.
We work only with lists collected with consent, in line with GDPR and the email marketing rules for EU and UK recipients.
The first campaign usually goes out within a few working days after we get access and materials.

What email marketing includes

Audit and setup. Platform, sending domain, SPF, DKIM, DMARC, subscription forms on the website.
List and segments. Import, cleaning of invalid addresses, segments by purchase history, interests and activity.
Automatic chains. Welcome, abandoned cart or form, post-purchase, birthday, reactivation.
Campaigns. News, offers, content emails and a sending calendar.
Design and copy. Responsive templates that display correctly on phones, and texts in your brand voice.
Personalisation. Name, recommended products and dynamic blocks based on client data.
Integrations. Website, online store, CRM (KeyCRM, HubSpot, Pipedrive) and GA4 with UTM tags.
Reporting. Delivery, opens, clicks, unsubscribes, orders and revenue from email.

Why emails land in spam

Since 2024 Gmail and Yahoo require bulk senders to authenticate the domain with SPF, DKIM and DMARC, to offer one-click unsubscribe and to keep the spam complaint rate low. Bought lists, sudden large sends from a new domain and emails without a clear unsubscribe link send the whole domain to spam. We warm up new domains gradually, clean the list and watch Google Postmaster Tools, so the main emails reach the inbox.

Email for companies selling abroad

For UK and EU subscribers, consent and the right to unsubscribe are required by the EU ePrivacy rules and the UK PECR, and subscriber data is handled under GDPR and UK GDPR. We set up double opt-in, record where and when consent was given, and keep separate lists by language and country. Send times follow the recipient time zone.

How we launch email marketing

Audit. List, platform, domain and current results.
Setup. Authentication, forms and integrations.
Segments and chains. Automatic series for key moments.
Campaigns. Calendar, design, copy and sending.
Monthly report. Results and tests for next month.

Email Marketing Services process: audit, setup, segments and chains, campaigns, monthly report — How we launch email marketing

How soon does email marketing work?

In our experience the first campaign usually goes out within a few working days after we receive access to the platform, the list and materials. Automatic chains are set up in the first weeks and start selling as soon as subscribers trigger them.

A new sending domain needs gradual warm-up, so volumes grow over several weeks. Stable results come from regular sends and tests over the following months.

What affects the cost

We quote after the audit. The price depends on:

list size and number of segments;
number of automatic chains and campaigns per month;
custom template design;
integrations with store and CRM;
platform tariff, paid directly to the provider.

What we need from you

Access to the current platform, website and CRM.
The subscriber list and information on how consent was collected.
Offers, news and product data for emails.
Access to the domain DNS for authentication.

How we measure the result

Every month you see:

delivery rate, opens and clicks per campaign and chain;
unsubscribes and spam complaints;
orders and revenue from email in GA4 and the store;
list growth and share of active subscribers.

Why a contracted team

Mistakes in email marketing affect the whole domain:

a bought list that ruins sender reputation;
missing authentication, so emails go to spam;
templates that break on phones;
no tracking, so nobody knows if email sells.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.