SEO markup for AI: how to structure content for search engines

Search engines and AI are getting better at understanding the meaning of texts, but properly formatted SEO markup remains a key factor for effective promotion. In this article, we will discuss which markups to use so that AI can index content faster and more accurately.

1 What is SEO markup and why is it needed

SEO markup is structured data that helps search engines better understand the content on pages. These are special tags and attributes that provide additional information to search bots. Markup is useful for:

• Improving visibility in search results (rich snippets, carousels, FAQ blocks)

• Improving the understanding of the site structure

• Optimizing content for voice search and chatbots

2 Types of markup for AI

Schema.org

This is the main markup standard supported by Google, Bing, Yahoo, and Yandex. Some key types include:

Article for articles and blogs

FAQPage for Q&A

LocalBusiness for local businesses

Product for product cards

Review for reviews

Open Graph (OG) and Twitter Cards

These meta tags help social networks like Facebook, X (Twitter), LinkedIn correctly display links:

meta property="og:title" content="Title" meta property="og:description" content="Description" meta property="og:image" content="Image URL" meta name="twitter:card" content="summary_large_image"

JSON-LD: the best markup format

Google recommends JSON-LD as the most convenient way to add structured data. Example:

{ "@context": "https://schema.org", "@type": "Article", "headline": "How to optimize a site for AI", "author": { "@type": "Person", "name": "Ivan Ivanov" }, "publisher": { "@type": "Organization", "name": "SEO Expert", "logo": { "@type": "ImageObject", "url": "https://example.com/logo.png" } }, "datePublished": "2024-02-03" }

3 Practical tips for SEO markup

• Use Google Rich Results Test to check the correctness of the markup

• Add structured data to all important pages (articles, products, contacts, vacancies)

• Do not duplicate markup (e.g., JSON-LD and Microdata simultaneously)

• Keep up with Google updates, as new markup types can provide a competitive advantage

• Localize data: use inLanguage and adapt markup for regions

SEO markup is an important tool that helps search engines and AI correctly interpret content. Use Schema.org, Open Graph, JSON-LD, and regularly check the markup for relevance. This will increase the site's visibility in search results and improve the user experience.