OpenAI plans to launch advertising in ChatGPT

OpenAI is considering a new way to monetize its flagship product - ChatGPT. The developers are studying the possibility of introducing advertising formats that will allow maintaining free access to the service and financing the further development of the technology.

According to the company's representatives, it is not about traditional advertising, but about more «smart» solutions built into the logic of communication with the user. The goal is to make advertising inserts useful and relevant, not intrusive."

OpenAI CEO Sam Altman noted that the company seeks to find a balance between commercial success and user trust. The priority will remain the quality of answers and the neutrality of the model, so that advertising does not affect the objectivity of information.

Experts believe that this approach can change the digital advertising market. ChatGPT has a unique audience - millions of users turn to it every day for advice, solutions, and inspiration. This creates new opportunities for brands that want to interact with customers at the moment of their request.

Nevertheless, analysts warn that if advertising is perceived as manipulative, it can reduce trust in the platform and cause an outflow of users.

So far, OpenAI has not announced the exact timing of the new model implementation. However, experts are confident that the first experiments with advertising formats may appear in the near future, primarily in the free version of ChatGPT.