Marketing department

Our marketers study your market, competitors and channels and build a promotion plan with a budget.

The Marketing MIX marketing department researches the market, competitors and audience, builds the strategy and runs ads in Google Ads, Meta Ads and TikTok Ads. We measure results by enquiries and sales in GA4 and the CRM.

In short

  • Market, competitor and audience research.
  • Strategy and media plan with the budget split by channel.
  • Ads: Google Ads, Performance Max, Merchant Center, Meta Ads, TikTok Ads.
  • Analytics: GA4, GTM, Data Studio (formerly Looker Studio), Microsoft Clarity.
  • CRM: KeyCRM, HubSpot, Pipedrive; email via SendPulse and eSputnik.

What the department does

A marketer starts with numbers: where clients come from today, what a lead costs, what competitors do. Then they propose channels and a budget. Ads go live within a few working days after we get access to the ad accounts and the website.

Every channel is connected to GA4 through Google Tag Manager, and enquiries are passed to the CRM. That shows which campaign brings deals and which only brings clicks. Reports are built in Data Studio. If sales get lost after the enquiry, we help set up the sales team’s process.

What we need from you to start

  • A short overview of the business: product, average order value, regions, who buys now.
  • Access to GA4, Google Ads, Meta Ads Manager and your CRM, if you have them.
  • Data for recent months: how many enquiries and sales there were.
  • A rough monthly advertising budget.

Frequently asked questions

What does the marketer do in the first week?

They gather the numbers: where enquiries come from, what they cost, which pages and ads work. In parallel they review competitors and their ads. Then they propose channels and a budget split.

Can I order only a strategy without ad management?

Yes. The strategy stays with you as a document: audience, positioning, channels and budget by stage. You can run the ads with your own team or with us.

How quickly can ads go live?

We launch Google Ads, Meta Ads or TikTok Ads campaigns within a few working days after receiving access to the ad accounts and the site.

Projects

Projects in our portfolio:

Related services

About the studio

Marketing MIX has been in business since 2014, over 10 years now. We work under contract. D-U-N-S 68-606-2061, NCAGE A3G3J. Client reviews are on GoodFirms and Google Maps. Office: 77 Velyka Vasylkivska St, Kyiv. More on the About us page.

Tell us about your business and current ads, and a marketer will suggest a plan.

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Leshchenko Andrey
Assistant Internet Marketer / Content Manager

Assistant Internet marketer is creating a list of key queries and minus words for PPC advertising, maintaining business pages in social networks. networks, compiling E-mail newsletters, preparing Excel files for Yandex Direct and Google Analytics, studying competitors and the subject area, and helping an Internet marketer complete basic tasks.

Leshchenko Andrey

Department employees