Targeted advertising on Instagram

Targeted advertising on Instagram appeared in October 2015, and its effectiveness quickly became clear. Content on this social network goes viral fast. Furthermore, the target audience is active and has purchasing power. 

The ad is shown exclusively to interested users who have entered relevant search words and phrases. 

As a rule, you can get tangible results after the first month. High competition in your niche will not be an obstacle to this. 

How do targeted Instagram ads differ from other types?

Niches that might be interested in this service from our marketing studio:

• children's goods;
• confectionery;
• beauty salons;
• clothing, footwear;
• jewelry;
• art supplies;
• bags;
• gyms;
• tourism;
• psychology;
• training, coaching, educational courses;
• home goods;
• furniture;
• restaurants, cafes. 

We work with all niches, including small and medium-sized businesses. You can check out our portfolio of past work. 

Types of targeted advertising on Instagram

If you choose a single image for an ad, it can be presented in various formats, including a square. Alternatively, you can select a landscape format. Our Instagram promotion specialists know how to work with all types of visual content to make it appealing to the user. 

We also offer copywriting services for Instagram ads. 

Instagram page requirements before launching targeted ads

Your page should be properly set up before launching an ad campaign. Our specialists focus on high-quality photos and videos. Visual content is the most viral and clickable. For Instagram, texts should be short, emotional, and concise. Avoid overly detailed descriptions and aim to create some intrigue instead. 

Setting up an Instagram ad account

There are options to set up ads through the mobile app and the Facebook ad account. The appeal of this type of advertising is its legal, white-hat promotion method. 

If you need to launch an ad quickly, you should use the mobile app. 

Using Facebook Ads Manager is convenient for launching multiple ads to analyze their effectiveness. We use this method most often. The ad account allows you to configure detailed audience settings, making the ad campaign much more effective. You can also exclude people who won't be interested in your offer with just a few clicks. This option is available and saves a lot of time, ensuring efforts are spent exclusively on target users. 

Should I order targeted Instagram ads or set them up myself? Is it really that difficult, will I fail?

Analytics are essential. Our targeting specialists pay special attention to this aspect. We usually launch several ads with different parameters, analyze the results, select the most effective strategies, and adjust the target audience. All of this happens with your knowledge. Our clients see what they are paying for and receive reports with real figures. Communication flows smoothly between our team and our clients, and also internally among departments. For example, targeting specialists communicate with copywriters and designers.

We provide a personal manager to every client. 

The desire of aspiring entrepreneurs to save money is understandable. Consequently, some people choose to set up ads on their own. The success of this approach varies greatly from case to case. Investing in collaboration with professionals is necessary and worthwhile if you have never worked with social media advertising budgets before. Even with a small budget, you can quickly promote any goods, services, and talents. 

Facts about Instagram:

• 500 million active users who visit the social network to relax, communicate, and share experiences and emotions.
• A social network that tells beautiful brand stories through pictures and videos.
• A young, highly engaged, and active audience.
• The potential for wide reach.
• Most companies on this social network sell without having their own website. Instagram is highly suitable for small businesses, individual entrepreneurs, and startups. 
• Users are attracted by the simple interface, which allows you to get dozens of times more responses compared to other advertising methods. 

All you need to do is regularly create interesting, bright, and viral content, manage your brand's page, and set up campaigns. It is advisable to do this together with experienced targeting specialists who have real successful promotion cases. 

Targeted advertising specialists can predict the target audience's reaction better than someone setting up an ad campaign independently. We also conduct a high-quality, in-depth analysis of your competitors. 

Do you want to order targeted advertising on Instagram? Contact us, and we will make it highly effective and accessible to your brand's target audience. We can help if you face the ambitious task of rapidly increasing brand awareness. 

What should I do if I have used targeted ads before and did not get the expected results?

Everything can be fixed. You will receive regular detailed statistics and reports to help you improve. The previous outcome was likely caused by mistakes and an incorrectly chosen strategy. 

Comprehensive Instagram targeting solutions for business profit!

The Marketing MIX team is a reliable and proven partner. We love our work and approach it responsibly and creatively. We have a solid understanding of numbers and analytics, as well as the behavior of the target audience. 

Our priority in promotion is always high audience quality. Believe us, thousands of uninterested, unmotivated clients will not help you. 

A tandem of creativity and analytics is exclusively what helps achieve real results. Our experience proves this. Both elements are essential to achieve significant results on social networks. 

Reach out using the provided contact details; the hard work of our targeting specialists will yield results!
Do you need swift promotion results, real leads, and loyal customers dedicated to your brand? Submit a request, and we will contact you! Become a business people want to buy from and recommend.