Facebook Ads Setup and Management

Targeted advertising on Facebook shows your offer in the feeds of people chosen by location, age, interests and behaviour through Meta Ads Manager. We set up tracking, audiences, lead forms and creatives, and launch a few working days after we get access.

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In short

Setup in Meta Ads Manager and Business Manager, with the Meta Pixel and Conversions API.
Launch a few working days after access to accounts and approval of creatives.
Formats: image, video, carousel, lead forms, click-to-Messenger and click-to-WhatsApp ads.
Reports on cost per lead or purchase, with conversions checked in GA4 and your CRM.
Placements across Facebook and Instagram managed together or separately.

What is included in Facebook ads management

Audit or setup. Business Manager, ad account, payment method, roles, domain verification.
Tracking. Meta Pixel through Google Tag Manager and the Conversions API for server-side events; UTM tags for GA4.
Audiences. Location and demographics, interests, custom audiences from site visitors and customer lists, lookalikes, and broad targeting with Advantage+ where data allows.
Campaigns. Objectives by goal: leads, sales, traffic, messages or awareness.
Lead forms. Instant forms inside Facebook with qualifying questions, sent to email or a CRM such as KeyCRM, HubSpot or Pipedrive.
Creatives. Ad texts and visuals or short videos in several versions for testing.
Optimisation. Weekly changes to budgets, audiences and creatives based on cost per result.
Reporting. Monthly report with spend, leads or sales and the next test plan.

Facebook logo on a phone screen

Who Facebook ads suit

Facebook ads work for products and services people buy on impulse or after seeing an example: goods, beauty and health services, education, events, local businesses and B2B services with a clear offer. Housing, employment, financial products and services, and social issue, election or political ads fall into Meta's special ad categories with limited targeting, and some products need Meta's permission. We check this before launch. For Instagram-first brands, see Instagram ads.

How Facebook ads management goes

Brief and audit. Goals, offer, current accounts and data.
Tracking. Pixel, Conversions API, GA4, CRM.
Creatives and audiences. Texts, visuals, targeting plan.
Launch. Campaigns and budgets.
Optimisation and reports. Weekly changes, monthly report.

How Facebook ads management goes

How soon do Facebook ads bring results?

Campaigns launch a few working days after we receive access to Business Manager, the ad account and the site, and you approve the creatives. In our experience, the first leads or messages usually arrive within the first days after launch.

The algorithm needs about a week or two and a steady flow of conversions to stabilise costs. After that we judge audiences and creatives on real cost per lead or sale.

What affects the cost of Facebook ads management

We quote after the brief. The ad budget is paid to Meta separately. The main factors:

number of campaigns, markets and languages;
volume of creatives per month;
tracking and CRM integration;
lead qualification and reporting needs.

What we need from you

Access to Business Manager and the ad account, or permission to create them.
Access to the site or Google Tag Manager.
Offer details, prices and approved claims.
Photos, video or product access for creatives.

What you get and how we measure it

Reports combine Meta Ads Manager, GA4 and CRM data:

cost per lead, message or purchase;
leads checked against the CRM for quality;
return on ad spend for stores;
creative and audience results with next tests.

Why Facebook ads are safer with a team

Problems we fix in Facebook ad accounts:

accounts restricted for policy violations in ad texts;
no Conversions API, so conversions are lost and costs rise;
lead forms without qualifying questions that fill the CRM with junk;
boosted posts used instead of campaigns with a clear objective.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

Case studies

Cookiddoo, cooking classes for kids in Ottawa, Canada: website, marketing strategy, ad creatives and a Meta advertising campaign for a new brand in Canada.

FAQ

What is targeted advertising on Facebook?

Paid ads in Meta Ads Manager shown to people selected by location, demographics, interests and behaviour, or to custom audiences such as site visitors and customers.