Law Firm Website Development
16
August
2021
A law firm website shows practice areas, lawyers' credentials, case experience and an easy way to get in touch. The copy follows the Rules of Advocates' Ethics: no promised outcomes or comparisons. Built in up to 10 working days.
In short
- Clients search for a specific problem: "divorce lawyer Kyiv", "LLC registration". Each practice area needs its own page.
- Trust comes from people: photos, education, certificate number and a link to the Unified Register of Advocates of Ukraine.
- An advocate's advertising does not promise outcomes or compare with colleagues, as the Rules of Advocates' Ethics require.
- The enquiry form collects a minimum: name, contact, topic. Case details are discussed at the consultation.
- Timing: up to 10 working days; a single-practice landing page takes up to 3.
What should a law firm website include?
- Practice areas. A page for each: corporate law, family disputes, real estate, tax disputes, bankruptcy. What is included, how the work goes and which documents are needed.
- Lawyers and advocates. Photo, education, specialisation, experience, languages. For advocates, the number of the certificate of the right to practise and a link to their entry in the Unified Register of Advocates of Ukraine.
- Publications. Explainers on legal changes and common situations. AI Overviews and ChatGPT cite such articles.
- Contacts. Office address with a map, hours, phone, messengers and an enquiry form.
- Legal information. Company details, privacy policy and consent to personal data processing.
Which ethics rules shape the website copy?
Ukrainian advocates work under the Law on the Bar and Practice of Law and the Rules of Advocates' Ethics (approved by the Congress of Advocates of Ukraine on 9 June 2017, amended in 2019). For a website, this means:
- Information about an advocate must be accurate and verifiable.
- No promised results: "we will win your case" or "guaranteed recovery" are not allowed.
- No comparisons with other advocates and no criticism of colleagues.
- Client reviews carry no outcome promises and are published only with the client's consent. Client confidentiality comes first.
- Experience is described by case and task type, without revealing details of specific clients.
Advertising of legal services, including by lawyers who are not advocates, also falls under the Law of Ukraine on Advertising: ads must not mislead. The firm's partners approve all copy before publication.
How do you protect confidentiality in the enquiry form?
The form asks for a name, phone or email and the topic. A detailed description field stays optional, since case details belong in the consultation. Enquiries reach email and the CRM (HubSpot or Pipedrive) over an encrypted connection, and only responsible staff have access.
How does a law firm website get enquiries from search?
- SEO by practice and city. "Real estate lawyer Kyiv", "military law attorney". Schema.org LegalService markup links practices, address and lawyers. First visible results in about 3 months.
- Google Business Profile. A firm listing with categories, office photos and Google reviews. For local searches it often ranks above the site.
- Google Ads. Search campaigns for urgent needs: detention, searches, road accidents. Launch within a few working days after access.
- Articles and Q&A. They build trust and appear in AI search answers.
How long does development take?
From our experience, a law firm website takes up to 10 working days after the brief is agreed and we receive practice descriptions, lawyer profiles, photos and company details. A single-practice landing page takes up to 3 working days. Technology: WordPress or MODX when lawyers update the site themselves, Next.js for multilingual sites with many publications. GA4 and Google Tag Manager count enquiries, calls and messenger clicks.
From our work
For the law firm Express Lawyer we built a site with simple access to services, researched keywords and brought the service pages into search. For Legal Solutions we developed a site covering a wide range of services and carried out on-page SEO. For Bankrut Legal Centre we built a site targeting bankruptcy searches in Kyiv and across Ukraine.
Related: law firm website development, SEO services, Google Ads management.
FAQ
How much does a law firm website cost?
It depends on the number of practice areas and lawyers, language versions, a blog and CRM integration. We quote after the brief.
Can an advocate in Ukraine advertise services on a website?
Yes. The Rules of Advocates' Ethics allow information about an advocate and their services if it is accurate, with no promised outcomes and no comparisons with colleagues.
Can we publish cases we have won?
You can describe case and task types. Details that identify a client are published only with their written consent.
Does a law firm website need a blog?
Yes, if someone can write it. Explainers on legal changes bring informational traffic and get cited in AI Overviews.
How long does a law firm website take?
From our experience, up to 10 working days after the brief is agreed and materials arrive. A single-practice landing page takes up to 3 working days.
Need a website for a law firm or an advocates’ bureau? Describe your practice areas and team size, and we will propose a structure and timeline.
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