How to attract relevant traffic to your website

How to increase relevant website traffic: SEO, Google Business Profile, ads, social media, email and AI search. What to check first and how to measure it.

August

2020

How to attract relevant traffic to your website

To increase website traffic, first find the pages and queries that already bring customers, then fill content gaps, speed up the site and add the channels where your audience is: search, Maps, ads, social media and email.

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In short

Count relevant traffic: enquiries and sales matter more than visitor numbers.
Ads bring visitors fastest: campaigns launch a few working days after access is granted.
SEO shows its first noticeable results after about 3 months and keeps working longer than ads.
For a local business, fix your Google Maps profile first.
Buying links and bot traffic lead to penalties and useless statistics.

Where to start: audit your current traffic

Start with the visitors you already have. Which pages generate enquiries, where do people leave and which services receive too little attention? Define success in terms of relevant enquiries and sales.

The tools are free: GA4 shows sources and conversions, Search Console shows Google queries and rankings, and Microsoft Clarity shows session recordings and click maps. Make sure form submissions, calls and messenger clicks are tracked as key events. Without them, growth cannot be measured.

Find content gaps

Search Console shows queries, impressions and clicks from Google. Compare those queries with customer questions. Improve pages that lack terms, examples, specifications or a clear next step.

Review headings, navigation and search accessibility. Connect related content: link a guide to an appropriate service and a product page to delivery terms.

The quickest win is pages ranking in positions 5–20. They often lack a complete answer, an FAQ block or a precise title. Once improved, they climb much faster than new pages.

8 channels that bring relevant traffic

SEO. Pages for real queries, technical health, internal links. More in our SEO service.
Google Business Profile. For an office, shop, clinic or garage, Maps often brings more calls than the website.
Google Ads. Search, Performance Max, remarketing. See the comparison in SEO or Google Ads.
Social media ads. Meta Ads for Facebook and Instagram, TikTok Ads for demand people are not yet searching for on Google.
Social content and YouTube. Walkthroughs, answers to questions and process videos linking to the site.
Email and Telegram. SendPulse or eSputnik for your customer list, your own Telegram channel for news and offers.
Publications and partners. Industry media, directories, joint content.
AI search. Google AI Overviews, ChatGPT and Perplexity cite pages with direct answers and facts.

Distribute useful work

Publish original research, project write-ups and practical guides. Offer relevant publications evidence-based material, join professional discussions and list your business in suitable industry directories.

Google classifies excessive link exchanges and buying links to influence rankings as link spam. Mark paid placements with rel="sponsored" or rel="nofollow" in line with Google's policies.

How does site speed affect traffic?

A slow site loses visitors before it loads and gets fewer impressions in search. Google measures Core Web Vitals: LCP (main content loading), INP (responsiveness) and CLS (layout shifts). Typical fixes: WebP or AVIF images, lazy loading, fewer third-party scripts, caching and a CDN.

How do you get cited in AI answers?

Give a direct answer to the main question in the first paragraph.
Phrase H2 headings as customer questions.
Be specific: timelines, terms, cities, technology names.
Add schema.org markup: Organization, FAQPage, Article.
Keep company details identical on the site, Google Maps and directories.

Measure the contribution

Track costs, visits, qualified enquiries and sales for each channel. Compare equivalent periods, allowing for seasonality and product changes. More visits are useful when they come from people your offer can serve.

An example from our portfolio: for the real estate agency Premium Estate we built the website and ran SEO — a query pool, content, titles and metadata, and brand promotion on industry platforms.

Frequently asked questions

How can I increase website traffic quickly?

Ads work fastest: Google Ads, Meta Ads or TikTok Ads launch a few working days after access is granted. In parallel, improve pages ranking in positions 5–20 in Search Console.

Can I increase traffic for free?

Partly: in-house SEO fixes, a Google Maps profile, social media and email to your own list cost team time with no pay-per-click fees. Growth from these shows over several months.

Why is traffic growing without enquiries?

Usually the visitors are the wrong audience or the site does not lead to action: missing prices or terms, an awkward form, a slow mobile version. Check the queries in Search Console and session recordings in Microsoft Clarity.

Do bought links help?

Buying links to influence rankings breaks Google's link spam policy and can lead to manual actions. Mark paid placements with rel="sponsored".

What counts as relevant traffic?

Visitors who can become customers: the right region, language and a query showing intent to buy or order. Measure it with GA4 key events and enquiries in your CRM.