SEO department

The Marketing MIX SEO department is a team of SEO specialists in Kyiv who promote websites in Google and in AI search answers. The department has two SEO specialists, a junior specialist and a content manager, and our own developers make the changes on the site. The first noticeable results usually appear after about 3 months.

Who works on your website

The department’s staff are listed further down this page. The roles are split as follows:

• SEO specialist leads the project: reviews Search Console data, draws up the list of changes, owns deadlines and the report.
• Second SEO specialist covers the technical side and off-page factors: indexing, structure, redirects, links.
• Junior SEO specialist builds the keyword list, groups queries, writes meta tags and H1–H3 headings, adds internal links.
• Content manager prepares and publishes texts and checks images, alt text and markup on the pages.

When a template change, a speed fix or a new page is needed, the task goes to the studio’s front-end and programming departments. The content manager prepares texts from the SEO specialist’s brief.

Freelance SEO specialist or an SEO department: what is the difference

A freelance SEO consultant works alone. They research keywords, write briefs for texts, check the technical side and look for links themselves. When code needs fixing, the client has to find a developer separately. During holidays or sick leave the work stops.

In a department the tasks are shared between people, and the studio’s own developers make the changes. We work under a contract that lists the scope of work and reporting. A freelancer is usually enough for a small site with one or two services when the client has their own developer. For a large site, many services or cities, an online store, or when changes must go live quickly, a department is the more practical choice.

How the department works

1. Access and audit. We connect to Google Search Console, GA4 and Google Tag Manager and check indexing, duplicates, speed and Core Web Vitals.
2. Queries and structure. We look at the queries that already bring impressions, build the keyword list and map queries to pages.
3. Technical fixes. We fix indexing errors, redirects and the sitemap and add schema.org markup.
4. Content and pages. We expand pages that do not fully answer the query and create missing landing pages.
5. Off-page factors. Google Business Profile, reviews, directories and relevant links.
6. Report and next step. We compare impressions, clicks and enquiries with the previous period and plan the next changes.

A separate area is visibility in ChatGPT, Gemini and AI Overviews. For that, a page has to answer the question directly and contain specific facts and markup. More on the AI search optimisation page.

Tools

Google Search Console, GA4, Google Tag Manager, Data Studio (formerly Looker Studio) for reports, PageSpeed Insights for Core Web Vitals, the schema.org validator and Google Business Profile. We work with sites on WordPress, WooCommerce, Shopify, MODX and Next.js.

What we need from you to start

• Access to Search Console and GA4 (we will set them up if you do not have them).
• Access to the site admin panel or hosting.
• A list of your main services or product categories and the regions you serve.
• A contact person who approves texts and answers questions about the business.

Department projects

The figures below come from the “Results in numbers” block on each case page (visits before → after):

• Legal Solutions: law firm website and SEO — 330 → 2500.
• Zakon Lviv: law firm website and SEO in Lviv — 200 → 1802.
• Private notary Karolina Mezhenska: website and SEO — 500 → 3338.
• Barrister: SEO for legal services — 13 → 389.
• CrystalTax: website and SEO for an international tax consultancy — 50 → 400.
• Everest Games game studio: landing page and SEO — 0 → 1389.

How to order SEO

This page explains who does SEO at the studio. The scope of the service, its stages and the enquiry form are on the SEO services page. If you only need a one-off review, start with a marketing audit.

Frequently asked questions about our SEO specialists

How many SEO specialists work on one website?

A project is usually led by one SEO specialist; the junior collects queries and prepares meta tags, and the content manager publishes texts. Technical changes are made by the studio’s front-end and back-end developers.

When will the first SEO results appear?

In our experience, the first noticeable changes in impressions and clicks appear after about 3 months of work. The timing depends on the age of the site, competition in the niche and how quickly changes go live.

Can I order only an SEO audit?

Yes. An SEO specialist checks the site in Search Console, finds indexing errors and pages close to the top ten, and hands over a list of changes. You can implement them yourself or with the studio.

Which CMS do you work with?

WordPress, WooCommerce, Shopify, MODX and Next.js sites. For other systems we first check which changes are possible through the admin panel.

Do you work with clients outside Kyiv?

Yes. Our office is in Kyiv, and we work remotely with clients across Ukraine and abroad. Calls, reports and approvals happen online.

Related services

• SEO services
• SEO copywriting
• AI search optimisation
• Google Business Profile
• Reputation management (SERM)
• SEO website localisation

About the studio

Marketing MIX has been in business since 2014, over 10 years now. We work under contract. D-U-N-S 68-606-2061, NCAGE A3G3J. Client reviews are on GoodFirms and Google Maps. Office: 77 Velyka Vasylkivska St, Kyiv. More on the About us page.