Legal Solutions: law firm website and SEO
For the law firm Legal Solutions we built a website with a wide catalogue of services, then took on SEO after launch: rebuilt the structure and headings around the keyword map, rewrote meta tags and set up internal linking.
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| Client | Legal Solutions |
|---|---|
| What we did | Website design and development, SEO |
| Technology | MODX, HTML5, CSS3, JavaScript |
Client and brief
Legal Solutions provides legal services to small, mid-size and large businesses across Ukraine. The site lists offices in Kyiv, Lviv and Dnipro and sections on corporate law, accounting and audit, litigation, migration law, real estate and construction, licensing.
The brief: a modern site that is easy for clients to use. There are many services, and a visitor has to find theirs fast. After handover a second task came in: search engine promotion.
What we did
- Briefing and a review of competitor law firm sites.
- Prototype and design: service menu by practice area, office map, consultation form.
- HTML5/CSS3 and JavaScript, MODX CMS setup, content.
- SEO: reworked the structure and H1–H4 headings around the keyword map.
- Optimized texts, wrote unique meta tags, set up internal linking.
- Started off-page promotion with links.
Result
The project card records 330 visits before our work and 2,500 after. The managing director, Maksym Stepanenko, noted that at the start the team helped him define the project goals; his review is further down this page.
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We now build a law firm website in up to 10 working days after the brief is agreed and the materials are in. Copy for lawyers follows the Ukrainian Bar rules of professional ethics: no promised outcomes and no comparisons with colleagues. First visible SEO results take about 3 months.
About the service: Law firm website development. See also: Search Engine Promotion (SEO).
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Work structure
Negotiated the direction and functionality of the site
Conducted an analysis of competitors in the subject of the site
Created a page layout using schematic and conditional elements
Created an individual design by analyzing competitors and the laws of usability
Showing design to the customer, its approval or revision
Translated graphic design into a language that browsers understand using HTML5 and CSS3
Created Interactive JavaScript Technology
Introduced cross-browser compatibility
We chose the most suitable domain for the site
We connected a hosting that provides a good site loading speed
Installed CMS MODx (storage space and accessibility 24/7 of all site files)
Filled the site with unique thematic information - “content”
Conducted internal optimization, for full relevance of pages to search queries
Actively see work on external optimization, for the site to enter the top 10 for basic queries
Site commissioning and connecting SEO promotion on an ongoing basis
Results in numbers
Stepanenko Maxim
It’s nice to have business with professionals. At the first stages, they immediately helped to understand their goals and desires from the project, which gave its results in the future. (shortened)
-
We finalized the site structure and headers (H1-H4) in accordance with the AJ.
- We optimized the text and wrote unique meta tags.
- Spent a linking.
- They gave rise to internal optimization for the gradual release of the site in the Top 10 for key queries.
Before
330visits
After
2500visits
Our case studies
Team
Our designers plan websites and apps: page structure, interface and visual style for your audience.
Our front-end developers turn designs into fast pages that work equally well on phones and desktops.
Our programmers build the back end of websites, stores and apps and connect payments, delivery and CRM.
Our SEO specialists research keywords, run technical audits, optimise pages and report on rankings and enquiries.
Our marketers study your market, competitors and channels and build a promotion plan with a budget.
Contact us
We will answer all your questions.
DUNS Number: 68-606-2061
NCAGE Number: A3G3J
"INNOVA CONSULTING GROUP"
