Zakon Lviv: law firm website and SEO in Lviv
For Zakon Lviv, a law firm in Lviv, we built a simple, clear website on MODX and started SEO right after launch: collected the keyword set, mapped it to service pages and wrote search snippets.
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| Client | Zakon Lviv |
|---|---|
| What we did | Website development, SEO |
| Technology | MODX, HTML5, CSS3 |
| Client website | zakon.lviv.ua |
Client and brief
Zakon Lviv provides legal services in western Ukraine: Lviv, Ivano-Frankivsk, Uzhhorod, Mukachevo, Lutsk, Chernivtsi, Ternopil, Khmelnytskyi, Rivne. The site is still live.
The firm needed an accessible, functional site that speaks to a regional audience, plus Google promotion for legal queries across the western region.
What we did
- Briefing and a review of competitor law firm sites.
- Prototype, design, HTML5/CSS3 markup, MODX CMS setup, content.
- Collected high-, mid- and low-volume queries and mapped them to service pages.
- Optimized content for those queries and wrote a unique snippet for each service.
- Shifted link weight to the home page.
- Off-site content marketing and links on relevant legal resources.
Result
The project card records 200 visits before promotion and 1,802 after. The firm director, Ivan Tkachuk, came to us on a friend's recommendation; his review is further down this page.
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We now build a law firm website in up to 10 working days after the brief is agreed and the materials are in. Copy for lawyers follows the Bar ethics rules: no promised outcomes. First visible SEO results take about 3 months.
About the service: Law firm website development. See also: Search Engine Promotion (SEO).
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Work structure
Negotiated the direction and functionality of the site
Conducted an analysis of competitors in the subject of the site
Created a page layout using schematic and conditional elements
Created an individual design by analyzing competitors and the laws of usability
Showing design to the customer, its approval or revision
Translated graphic design into a language that browsers understand using
HTML5 and CSS3
We chose the most suitable domain for the site
We connected a hosting that provides a good site loading speed
Installed CMS MODx (storage space and accessibility 24/7 of all site files)
Filled the site with unique thematic information - “content”
Conducted internal optimization, for full relevance of pages to search queries
Actively see work on external optimization, for the site to enter the top 10 for basic queries
Site commissioning and SEO promotion connection from Marketing Mix on an ongoing basis
Results in numbers
Tkachuk Ivan
Men have recommended friends Marketing Mix from Kiev, since I’ve been in love with you since the moment of the first consultation until the end of the project, I have never made a fool of myself, it’s good to know that I know how to use it.
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They collected NS midrange RF requests, divided them into pages and optimized the content on them.
- They wrote selling unique snippets for each service.
- Transferred weight to the main page of the site.
- We use external content marketing to enter the site in the Top.
- Linking to quality thematic resources.
Before
200visits
After
1802visits
Our case studies
Team
Our designers plan websites and apps: page structure, interface and visual style for your audience.
Our front-end developers turn designs into fast pages that work equally well on phones and desktops.
Our programmers build the back end of websites, stores and apps and connect payments, delivery and CRM.
Our SEO specialists research keywords, run technical audits, optimise pages and report on rankings and enquiries.
Our marketers study your market, competitors and channels and build a promotion plan with a budget.
Contact us
We will answer all your questions.
DUNS Number: 68-606-2061
NCAGE Number: A3G3J
"INNOVA CONSULTING GROUP"
