Barrister: SEO for legal services
For the Barrister law company we promoted the landing page of its “registered address in Kyiv” service in Google: audit, keywords, content, links. The case records growth from 13 to 389 visits.
Client and task
Barrister is a Kyiv law company: business registration, changes to company records, ongoing legal support and registered addresses. The client gave us a list of priority queries for the “registered address” service. The task was to get the landing page into Google search and build useful content around it.
What we did
- Quick audit: Google indexing, domain history, Title and Description, sitemap, robots.txt.
- Expanded the keyword list: Google SERP parsing, query filtering and clustering, recommendations for new landing pages and articles.
- Reworked the page content with LSI phrases, wrote a brief for the copywriter, approved texts and blog articles.
- Internal linking, submitting pages for indexing, rank tracking and targeted fixes.
- Off-page promotion: competitor link profile analysis, anchor list, content for donor sites, placements.
Technologies: Google Search Console, keyword research, clustering, LSI, internal linking, link building.
Result
The “Results in numbers” block further down the page records 13 visits before and 389 after. These figures come from the case data; we do not publish other metrics. The company manager’s review is further down the page.
Client website: barrister.ua
Need a similar project?
We promote websites of law firms and attorneys in Google in line with the rules on advertising legal practice. The first noticeable SEO results usually appear after about 3 months of work.
Related services: SEO services, Law firm website.
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Work structure
The analysis checks the metrics, Google indexing, domain history, Title and Description meta tags, the sitemap and the robots.txt file.
The client provided a list of priority queries for promotion.
- Studied the page and its queries
- Parsed Google search results to expand the keyword list
- Filtered the queries
- Selected relevant queries for the landing page
- Targeted metadata fixes
- Clustered additional queries, recommendations for new landing pages
- Collected relevant informational queries, recommendations for articles
- Approved the recommendations with the client
- Studied the page content
- Worked through additional LSI phrases
- Prepared a copywriting brief covering missed and new priority phrases
- Approved the reworked content
- Approved informational articles
- Wrote blog articles
- Internal linking
- Indexing of new materials
- Tracking priority queries
- Targeted content and query adjustments
- Competitor analysis (domains and anchor lists)
- Link-building strategy for the landing page
- Worked out the anchor list
- Prepared content for donor sites
- Work with donor sites
- Placement communication
- Additional steps to speed up results
Results in numbers
Maryna
Before
13visits
After
389visits
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Our marketers study your market, competitors and channels and build a promotion plan with a budget.
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