Travel Company Website Development
12
August
2021
A travel company website lets clients pick a tour and send a request without calling the office. It needs tour search, destination pages, reviews, online payment and quick contacts. We build it in up to 10 working days.
In short
- Travellers search for a destination first, then an agency: country and resort pages bring search traffic.
- Tour search comes from the aggregator the agency already works with.
- Requests from forms, Telegram and Viber land in one CRM.
- Demand is seasonal, so SEO pages go live 2–3 months before the season.
- A travel agency site takes up to 10 working days after brief and materials.
What should a travel agency website include?
- Tour search. Country, dates, nights, travellers, budget. Live prices from tour operators.
- Destination pages. Egypt, Turkey, Spain, ski resorts. Each covers the best time to go, flight time, required documents and the hotels the agency's clients choose.
- Last-minute deals and collections. A section managers can update easily.
- Reviews. From Google Maps and social media, with travellers' photos if they agree.
- Payment. Online via LiqPay, WayForPay or Monobank, plus instalments where the bank supports them.
- Contacts. Telegram, Viber and WhatsApp buttons. Travellers often message rather than fill in a form.
- Company details. Legal entity, office address, partner tour operators. Trust matters when a client pays a large sum.
How does tour search work on a website?
Agencies usually work through a tour aggregator that collects tour operators' offers. We connect its module or API, style the results to match the site and link the Book button to the CRM. The manager receives the request with the chosen tour and calls back.
For agencies selling their own tours we build a programme catalogue: day-by-day route, what the price includes, departure dates and a booking form.
How long does development take?
From our experience, a travel agency site takes up to 10 working days after the brief is agreed and we receive texts, photos, logo and access to the search module. A landing page for one destination or a seasonal offer takes up to 3 working days. Custom integrations with booking systems are estimated after the brief.
What do we build it on?
WordPress when managers publish deals and news themselves. Next.js when speed and many destination pages matter. For tracking: GA4 and Google Tag Manager with events for requests and messenger clicks. Requests go to a CRM such as KeyCRM, HubSpot or Pipedrive.
How do you promote a travel company website?
- Destination SEO. "Egypt tours from Kyiv", "family holidays in Turkey". First visible results take about 3 months, so summer pages are prepared in spring.
- Google Ads. Search for high-intent queries in season, remarketing to people who viewed tours.
- Meta Ads and Instagram. Holiday photos and video, last-minute offers, lead forms.
- Google Business Profile. An office listing with reviews for "travel agency near me".
- Email. A client base in SendPulse or eSputnik: season reminders and collections.
What are the most common mistakes?
- One "Tours" page with no country split, leaving search engines nothing to rank for specific queries.
- Country texts copied from other sites.
- Tour search that works poorly on phones.
- Messenger requests that never reach the CRM and get lost.
See also: website development, landing pages, SEO and Google Ads management.
FAQ
How much does a travel agency website cost?
It depends on the number of destination pages, the tour search module, online payment, CRM integration and design. We quote after the brief.
How long does it take to build a travel company website?
From our experience, up to 10 working days after the brief is agreed and materials arrive. A single-destination landing page takes up to 3 working days.
Can you connect tour search from tour operators?
Yes. We connect the module or API of the aggregator the agency uses and link bookings to the CRM.
Do we need a website if sales come through Instagram?
Instagram builds interest, while the site brings destination search traffic, company credibility and online payment. They work best together.
When should seasonal promotion start?
Destination SEO pages 2–3 months before the season, Google Ads and Meta Ads once demand starts.
Need a website for a travel agency or tour operator? Tell us your destinations and how clients reach you now, and we will propose structure and timing.
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