What determines the cost of a website?

Understand an estimate covering design, integrations, content, launch and ongoing costs.

September

2020

Website costs depend on the work included and the support arrangements. To compare quotes, use one requirements list covering pages, features, languages, integrations and content.

What drives development effort

The number of similar pages affects content entry, while distinct page templates affect design and implementation. Filtered catalogues, customer accounts and complex data exchanges need separate estimates. Establish which workflows the platform already supports and which require custom work.

WordPress provides content management and plugin-based extensions. For any chosen platform, check paid components, licence terms and responsibility for updates.

Break down the estimate

Research, structure and prototyping.
Design and responsive layout.
Development and integrations.
Content preparation, migration and review.
Testing, launch and editor handover.

Define the deliverable and acceptance criteria for each item. Agree separately on how new requirements will be estimated after work begins.

Include recurring costs

Budget for the domain, hosting, subscriptions, backups, support and content updates. For a site migration, include a URL inventory and post-launch checks.

Marketing MIX's development page offers individual estimates based on site type, structure, design and scope. The old prices in this article have been removed: use a current estimate with a stated validity period.

Related resources and services

Sources

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What determines the cost of a website?

What drives development effort

Break down the estimate

Include recurring costs

Related resources and services

Sources

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