Why Does a Website Need SEO If It Already Works?

Statistics show that people only look at sites on the first page of search results for their query. About 80% stop at the first three positions. How do you get your website into the top?

Many website owners ask themselves this, because a top position lets them reach a wider target audience, raise conversion and multiply profit.

Getting to the top of search results is simple - that is what SEO is for.

What is SEO optimization?

Search engine optimization (SEO) - a set of measures and special tools that adapt a website to the requirements of search engines.

Many people wonder why they should bother with SEO if the site already works without problems. To make it clear why a website needs to be improved and promoted, let's look at an example.

Have you been buying products from the same brand for many years? The manufacturers, for their part, keep improving - they release new models, offer bonuses and discounts, run sales and do plenty of other interesting things to stay popular and recognizable.

It's much the same with a website. For the number of clients and the profit to keep growing, the site has to be updated and improved from time to time.

Today SEO specialists use the following tools:

• they constantly track changes in the algorithms search engines use for ranking;
• make the corresponding adjustments;
• monitor the relevance of search queries (keywords, phrases);
• build the semantic core;
• do on-page optimization, improving the page code and its navigation;
• do off-page optimization, raising search engines' interest in a specific resource;
• track visitor behavior;
• analyze the results of the work.

Why a website needs periodic improvement

To keep a website relevant and profitable, you have to optimize it. The reasons to do this regularly fall roughly into 2 groups:

• technical;
• marketing.

Technical reasons

New trends keep appearing in web design and content management systems keep improving, and resource optimization follows from that.

The site needs urgent work if:

• new search algorithms have appeared;
• the company has introduced functional changes;
• the website fails to reach the TOP 10;
• the company has rebranded;
• the resource has been hit by filters;
• there are errors in the site code.

Lately many users go online from smartphones far more often. So to promote a website you need to create a mobile app and run the site as a PWA (Progressive Web Application).

Marketing reasons

Up-to-date information is the key to a successful website. If the site carries outdated content with obsolete information, it urgently needs to be changed and reworked.

Search engine optimization is also needed when your list of services or product range changes.

If you notice that demand for your website has dropped and the target audience has shrunk, contact specialists right away. The Marketing MIX team knows how to get your website into the TOP 10.

What does improving a website include?

Website modernization can be split into several stages. Each one matters in its own way, and only together will all these actions bring the result you want.

Design

Design - a kind of cover, a nice wrapping that users notice first. At this stage the specialist changes and improves the design, creates or refines the logo and reworks the graphic elements.

When you should work on the design:

• the subject of your website has changed;
• you have changed your name and rebranded;
• the site design is dated and out of step with current trends.

Design improvements should be carried out periodically, because time, like technical progress, keeps moving forward.

Functionality

The technical capabilities of the resource need regular improvement. This work covers the following areas:

• changing, updating and adding widgets;
• refining navigation elements;
• replacing plugins;
• improving the site version;
• registering the page in webmaster tools;
• working on indexing.

Content

An important task - to catch the user's attention with interesting, useful information. Content should encourage the customer to buy a product, order a service and share the information with friends.

Besides topical content, you can enrich the site with:

• news texts;
• useful blog articles;
• photos;
• video reviews.

The foundation

The domain name is considered the basis, the foundation of a website. Search engines always pay attention to it. There are the following types:

1. Domain zones. They are assigned by country (for example, .ru) and define the type of organization (for example, .edu).
2. The resource name. The company name should be geographically linked to the country and tied to the type of company.
3. «Long» addresses. Such website addresses appear when the region is included in the address or when the site was built on a free website builder. In practice, these pages rank poorly.

You should also look at the Content Management System (CMS). In everyday speech specialists call it the «engine». Some systems limit what you can do, and then the CMS needs to be replaced.

Today there are many kinds of CMS, and some of the most popular and well-known are WordPress, MODX, Joomla, Drupal, OpenCart and Magento.

What's better - rebuild or optimize the website?

The answer is individual in every case. An SEO specialist can suggest rebuilding or optimizing the resource only after an analysis.

In most cases it is easier to optimize a site, yet sometimes that makes little sense and it is better to rebuild the website completely:

• if the HTML code is written using frameworks;
• if the site was built on a rare Content Management System (updates and manual management are unsupported).

Optimization also won't help if the site is poorly made overall.

How often should a website be sent for improvement?

We recommend improving your website regularly. The market and the site's performance should be analyzed roughly once every 6-12 months.

You should start improving your website urgently if:

• you have started losing clients;
• the website has lost its popularity and relevance.

The SEO specialists at Marketing MIX will carry out the optimization work your website needs.

Conclusions

A website is one of the tools for growing your business successfully. It should be well optimized, well organized and modern.

Want to get your website into the TOP 10? Contact us. Our specialists will do the job «turnkey»:

• building a website on MODX;
• SEO optimization;
• filling the website with content;
• off-page optimization (promoting the resource on third-party sites).

The specialists at MMIX.ua always keep up with the times and know how to help you reach your goal.