Fitness Club Website Development

A fitness club website — a reliable and indispensable tool for growing the business. Having a web resource lets you: 

• sell services;
• support clients 24/7;
• cut service costs;
• organize and control all processes.

The key feature of fitness club website development is versatility. The site has to combine a service for supporting regular members with useful, up-to-date information for newcomers. 

There are many ways to attract your target audience:

• run a blog about the rules of a healthy lifestyle;
• keep recordings of workout livestreams;
• give sports nutrition advice;
• run social media and bring traffic from it to the site, and much more.

The specialists at the marketing company Marketing Mix provide a full range of services for building a fitness club website and promoting it.

Main stages

Once the client contacts us and we have discussed all the details of working together, we organize the work in stages, in this order:

1. Developing the project concept. When drafting the concept, you need to account for the following aspects — the target audience, the site's business model, its structure, the main services and products.
2. Writing the technical specification. The spec contains a detailed description of the work to be done while building the sports website. It sets out the requirements for design, performance, page wireframes, SEO, usability and so on. 
3. Signing the contract. We sign the contract with the client after the investment amount (project budget) and the technical specification have been agreed and approved. The contract states all the key points of the cooperation, including the cost of services and the delivery dates for the finished product.
4. Developing the website.
5. Launch. At this stage our specialists set up the server, monitor the site's parameters, run an SEO audit and do general testing.
6. Ongoing support. Once built, the site needs to keep growing. For clients to see it at the top of search results, you have to keep optimizing it with new client needs, ideas and interests in mind. As part of support we offer server maintenance, adding content (text, photos, video), web analytics, search engine promotion and advertising.

For every client we have a unique offer and a tailored solution to any task. We keep our pricing fair and deliver high-quality services from the leading specialists of Marketing Mix.

What information do users find interesting?

To decide what information to put on the site, you first need to find out who the fitness center's target audience is. Most often these are ordinary people who want a slim, toned body and a healthy lifestyle.

With that in mind, we recommend placing on the site:

• detailed information about the services;
• photos of the gyms and their equipment;
• online booking;
• photos of the trainers and their achievements;
• sample meal plans (for weight loss, muscle gain and so on);
• the class schedule;
• a blog with interesting, informative content, etc.

The marketing company Marketing Mix will handle the full scope of work on a «turnkey» sports website. Trust professionals to bring your ideas to life!