Create a Plumber Website
20
August
2021
A plumber website brings in urgent jobs: someone with a leak searches Google, sees your service area and calls in one tap. We build a plumber landing page in up to 3 working days and a plumbing store in up to 15.
In short
- A plumber or crew needs a landing page or small site with services by area.
- A plumbing store needs a filtered catalogue, online payment and courier delivery.
- The main mobile button is a call; the second is Telegram, Viber or WhatsApp.
- Most calls come from Google Business Profile and area-targeted search ads.
- Timing: landing up to 3, site up to 10, store up to 15 working days after the brief.
What kind of website does a plumber need?
It depends on what you sell: a plumber's work or products.
- Landing page for a sole plumber or a small crew. One page with services, service areas, job photos, reviews and a phone number. That is enough for Google Ads traffic.
- A 5–10 page site if you offer many services and want jobs from search without paying for ads. A separate page for "tap replacement", "drain unblocking" or "water heater installation" gives each service its own chance to rank.
- Plumbing online store if you sell taps, toilets, shower enclosures, pipes and fittings. You need a filtered catalogue and delivery.
What should a plumber's website include?
- A list of services with price guidance or "we quote after inspection".
- Service areas, arrival time, weekend availability.
- Before and after photos, short job videos.
- Reviews with a first name and area, plus a link to your Google reviews.
- Your workmanship warranty terms, if you offer one, and payment methods.
- A large call button that stays on screen while scrolling on a phone.
What does a plumbing online store need?
- Filters by brand, mounting type, size, colour and material.
- Product pages with dimensions, connection diagrams, product data sheets and room photos.
- Payments through LiqPay, WayForPay or Monobank acquiring in Ukraine, or Stripe and Shopify Payments abroad.
- Delivery through the Nova Poshta and Ukrposhta APIs with cost shown in the cart.
- Product feeds to Google Merchant Center, Prom and Rozetka.
- Installation as an add-on on the product page, so the store sells both the product and the fitting.
We choose the platform by catalogue size: WooCommerce, Shopify or MODX. Orders go to KeyCRM and stock updates from the supplier's price list.
How long does it take to build?
From our experience: a plumber's landing page takes up to 3 working days, a small site up to 10, an online store up to 15 working days. Timing starts once the brief is agreed and we have your service list, photos and price list or product file. If stock must sync with a supplier's system, we set the timing after the brief.
How does a plumber get jobs from Google?
- Google Business Profile. A listing with service area, photos and reviews. For "plumber near me" Google shows the map pack above websites.
- Google Ads. Search campaigns for "emergency plumber [area]" shown only in your areas and working hours. Ads go live within a few working days after we get access.
- SEO. Pages for each service and area, LocalBusiness markup. First noticeable results take about 3 months.
- Call tracking. GA4 and Google Tag Manager events on phone and messenger clicks, so you see which channel brings the jobs.
What do we need from you?
Your services and areas, 10–20 job photos, customer reviews, a logo if you have one, access to your domain and Google Business Profile. For a store, a product file or access to the supplier price list.
A project from our portfolio
For Zimmerstec, a manufacturer of heat and water metering equipment, we designed and built a three-language site: equipment catalogue, fast navigation, customer enquiry flow, SEO and landing page copy.
See also: turnkey online store, Google Business Profile optimisation and SEO promotion.
FAQ
How much does a plumber website cost?
It depends on the format: landing page, service-area site or online store. Page count, catalogue size and payment or delivery integrations all matter. We give an estimate after a brief.
How long does it take?
A landing page takes up to 3 working days, a small site up to 10, a plumbing store up to 15 working days after the brief and materials.
Do I need a site if I have a Google Maps listing?
The listing brings calls from the map. A site adds leads from regular search and ads and makes the listing more credible.
Can I sell both products and installation?
Yes. We add installation as an option on the product page and a visit date picker in the cart.
How soon will calls come in?
With Google Ads, in the first days after launch. From SEO, noticeably after about 3 months.
Need a landing page for your plumbing business or a plumbing store? Tell us your services and areas and we will suggest a structure and timing.
Discuss a plumber websiteTelegramWhatsApp
Contact us
We will answer all your questions.

Comments
Write comment