Zimmerstec — website for a heat meter manufacturer

For Zimmerstec, a manufacturer of heat and water metering equipment, we built a website in three languages: prototypes, design, landing page copy, an admin panel for the sales team and on-page SEO.

Client: Zimmerstec, maker of ultrasonic heat meters
Project type: corporate website with product catalogue
Scope: prototyping, design, front-end, copy, SEO
Website: live, RU / UK / EN

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Client and brief

Zimmerstec makes energy-efficient equipment for metering and controlling heat and water: heat meters, controllers, M-Bus and wM-Bus data collection systems. Buyers are engineers, property managers and installers. They need specifications, connection diagrams and a short path to a sales manager.

The brief: an informative website where a client finds the right device quickly and makes a choice. No extra clicks.

What we did

page prototypes and product catalogue navigation;
custom design based on a review of competitor websites;
three language versions;
expert copy for landing pages;
a contact form and a feedback process for customers;
an admin panel where the client and its managers update content themselves;
responsive layout for phones and tablets;
on-page SEO and usability testing.

Technologies: HTML5, CSS3, JavaScript, responsive layout, multilingual setup, on-page SEO.

Result

The website is still live: product sections, servicing, technical support and useful information are available in Russian, Ukrainian and English. The case result card records 0 visits before and 80 after.

Client feedback: “The MMIX team brought our idea to life and built an informative, dynamic website that lets customers get to know the products easily and make a choice.”

Client website: zimmerstec.com

Need a similar project?

We build a corporate website within 10 working days after the brief is agreed and the materials are in. If you need language versions, a product catalogue or CRM integrations (KeyCRM, HubSpot, Pipedrive), we set the timeline after the brief. We pick the platform for the job: WordPress, MODX or Laravel. Analytics goes in from day one: GA4, GTM, Search Console.

Manufacturers need a catalogue with specifications, downloadable documents and separate versions for each market. We plan this at the prototype stage.

Related services: Corporate website · Website localization and SEO

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Work structure

Consultation / briefing

Decide with the direction and functionality of the site
Conducted an analysis of competitors in the subject of the site

Prototyping

Created a page layout using schematic and conditional elements

Design drawing of the project

An individual design based on the analysis of competitors and the principle of usability

Design approval

Showing design to the customer, its approval or revision

Creation of the html layout

Translated graphic design into a language that browsers understand using HTML5 and CSS3
Created Interactive JavaScript Technology
Introduced cross-browser compatibility

Domain registration and purchase

We chose the most suitable domain for the site

Choosing a hosting and installing a content management system

We connected a hosting that provides a good site loading speed
Installed CMS MODx (storage space and accessibility 24/7 of all site files)

Site Content

Filled the site with unique thematic information - “content”

SEO optimization

Conducted internal optimization, for full relevance of pages to search queries

Active work is underway on external optimization so that the site is in the top 10 for basic queries

Project completion

Site commissioning and connecting SEO promotion on an ongoing basis

Results in numbers

Michael

In general, I am satisfied with the project. The MMIKS team managed to realize our plan and develop an informative, dynamic website that allows the client to easily get acquainted with the products and make a choice.

Development and creation of prototypes for the site;
Development and creation of design for the site;
Developed a customer feedback process;
Implemented quick page navigation;
Made the site available in 3 languages;
Provide a high level of SEO site optimization;
Conducted expert copyright for landing pages;
Create an admin panel for managing the site for the customer and managers;
We adapted the site for different devices;
Functional testing, usability testing.

Before

0visits

After

80visits

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Team

Design department

Our designers plan websites and apps: page structure, interface and visual style for your audience.

Front-end department

Our front-end developers turn designs into fast pages that work equally well on phones and desktops.

Programming department

Our programmers build the back end of websites, stores and apps and connect payments, delivery and CRM.

SEO departmentPromotion

Our SEO specialists research keywords, run technical audits, optimise pages and report on rankings and enquiries.

Marketing departmentAttraction

Our marketers study your market, competitors and channels and build a promotion plan with a budget.

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