Landing page builder or custom development?

Compare Webflow, WordPress and custom development by editing needs, integrations, costs and portability.
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04

September

2020

Landing page builder or custom development?

Describe your offer and enquiry journey before choosing how to build a landing page. Establish who will edit it, which languages it needs and where enquiries should arrive.

Evaluate a ready-made platform

Webflow provides visual website building and a CMS for content management. Check forms, localisation, domain connections, exports and integrations on the intended plan. WordPress offers content management with themes and plugins for extensions; include maintenance of the installation in your plan.

Test your actual workflow. Ask an editor to change a price or description, submit an enquiry and verify the result in the receiving system.

Assess custom development

A custom implementation is worth evaluating when you need unusual calculations, complex permissions or connections to a specialised system. Document the limits of ready-made options and the cost of maintaining your own implementation.

Compare complete estimates

  • Structure, copy and design.
  • Development, form connections and mobile testing.
  • Subscriptions, hosting, extensions and regular updates.
  • Access handover, data exports and a possible migration.

Choose an option your team can maintain and use to handle enquiries. Separate launch costs from ongoing expenses, and validate suitability through a demonstration.

Related resources and services

Sources

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