Dropshipping website

How a dropshipping website works: supplier feeds, markup, stock, orders, payments, SEO and ads.
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16

August

2021

Dropshipping website

A dropshipping website is an online store that pulls products from supplier feeds, updates prices and stock on its own and forwards orders to the supplier. We launch one in up to 15 working days after the brief.

In short

  • The core of a dropshipping store is automatic XML/YML feed import and stock sync.
  • Orders should reach the supplier automatically: by email, Telegram or API.
  • Card payments in Ukraine require a fiscal receipt, so we connect Checkbox (software cash register).
  • Hundreds of competitors share the supplier copy, so key categories and products get rewritten for SEO.
  • Timing: up to 15 working days; a single-product landing page takes up to 3.

How does a dropshipping website work?

A customer places an order on your site. The site forwards it to the supplier, who packs the item and ships it to the customer under your name. You earn the difference between the retail and wholesale price. There is no warehouse, yet all responsibility toward the customer is yours: a wrong stock level or slow shipping hurts your store's reviews.

Which features does a dropshipping store need?

  • Feed import. Suppliers share their catalogue as XML or YML (the Prom format). The site loads products, photos, attributes and categories on a schedule, for example every 2–4 hours.
  • Markup rules. A percentage or fixed amount by supplier, category or price range, with rounding to clean prices.
  • Stock. Items the supplier no longer has are hidden or marked "on order". Otherwise the store sells what does not exist.
  • Multiple suppliers. When two suppliers carry the same item, the site picks the one with stock and the lower price.
  • Order forwarding. An email, a Telegram bot message or an API call to the supplier. Statuses and tracking numbers return to the admin panel.
  • Delivery and payment. Nova Poshta API for branch selection, shipping cost and tracking. Cash on delivery and card payments via LiqPay, WayForPay or Monobank.
  • CRM. Orders flow into KeyCRM for statuses, calls and repeat sales.

Which platform should you choose?

WooCommerce suits a start with one to three suppliers: quick launch and many ready import modules. Shopify fits international sales and a stable hosted platform. Laravel makes sense with dozens of suppliers, non-standard feeds and custom supplier-selection logic. We choose after reviewing your feeds.

What are the legal points in Ukraine?

You can sell as a sole proprietor (FOP). The supplier contract covers shipping times, returns and liability for defects. If the site takes card payments, the customer must receive a fiscal receipt, so we connect the Checkbox software cash register. Under consumer protection law, a customer may return goods of proper quality within 14 days, and the return terms are published on the site.

How do you promote a dropshipping store?

  • SEO. Thousands of stores use identical descriptions. Google shows one version and the rest disappear. We write original copy for categories and best-sellers and add Product and Offer markup. First visible results come in about 3 months.
  • Google Shopping. The Merchant Center feed is built from your catalogue with markup. Google checks contacts, shipping and return terms, and blocks products without them.
  • Marketplaces. Prom and Rozetka feeds bring sales without paying for traffic to the site.
  • Meta Ads and TikTok Ads work for trending products with strong visuals.

How long does it take to build?

From our experience, a store with feed import, payments and delivery takes up to 15 working days after the brief is agreed and feed access is provided. A single-product landing page takes up to 3 working days. Custom API integrations with suppliers and marketplaces are estimated after the brief.

Related: turnkey online store, website for selling products, Google Ads management, SEO services.

FAQ

How much does a dropshipping website cost?

It depends on the number of suppliers and their feed formats, the platform, and payment, delivery and CRM integrations. We quote after reviewing the feeds.

Can I connect several suppliers?

Yes. Each feed is imported on its own schedule, and for duplicates the site picks the supplier by stock and price.

How does an order reach the supplier?

Automatically, by email, Telegram message or supplier API. The tracking number and status come back to the admin panel and CRM.

Do I need a fiscal receipt for dropshipping in Ukraine?

If the customer pays by card on the site, yes. We connect Checkbox and receipts are sent to the customer automatically.

Why is my dropshipping store not growing in Google?

Usually because of copied descriptions and thousands of empty filter pages. Original copy for key categories and an index clean-up help.

Starting a dropshipping business? Send us your supplier feed links, and we will assess the import and propose a platform and timeline.

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