Building a Website for Selling Products

To sell 1–5 products, a landing page is enough, and we build it in up to 3 working days. A catalogue with filters, cart and payments needs an online store: up to 15 working days after the brief and materials.

Which website should you choose for selling products?

Timing starts once the brief is agreed and we receive photos, descriptions, prices and the logo.

Do you need your own site if you sell on Prom or Rozetka?

A marketplace brings traffic from day one, but it takes a commission and keeps the customer. Your own site lets you build a customer base, drive repeat sales through SendPulse or eSputnik email, and control price and brand. In practice both channels work together: the site sends a product feed to Prom and Rozetka, and stock and prices update from one place.

Which platform should you choose?

• WooCommerce (WordPress): stores with up to several thousand products, a friendly admin and many modules.
• Shopify: a hosted platform for international sales and a quick start.
• Laravel or Next.js: custom logic, large catalogues, complex integrations, high speed.
• MODX: catalogue sites with a flexible structure, where we have many years of experience.

What must the website include?

• A catalogue with filters, search, and product pages with photos, specs, stock and price.
• A cart and a short checkout: name, phone, delivery. Registration is optional.
• Card payments via LiqPay, WayForPay or Monobank, Apple Pay and Google Pay, and cash on delivery. Fiscal receipts through Checkbox.
• Delivery via Nova Poshta API and Ukrposhta: branch selection and shipping cost.
• Seller details (sole proprietor or LLC, address, contacts) and delivery, payment and return terms. Ukrainian consumer protection law requires them for distance sales.
• A privacy policy and consent to personal data processing.

How does the site find buyers?

• Google Ads. Search and Performance Max with a Merchant Center feed. Launch within a few working days after access.
• SEO. Category pages for real searches, original descriptions, Product and Offer markup. First visible results in about 3 months.
• Meta Ads and TikTok Ads for products that look good on video.
• Google Business Profile if you have a shop or pick-up point.

Which mistakes stop a site from selling?

• A long checkout: forced registration, ten fields, a captcha.
• No price or stock status on the product page, so the buyer leaves for a competitor.
• Slow loading on phones. We check Core Web Vitals in Search Console and PageSpeed Insights.
• No phone number or messengers in sight. Some buyers want to confirm size or delivery time first.
• Hidden delivery and return terms. Buyers look for them before paying.

How do you know the site is selling?

GA4 and Google Tag Manager track purchases, calls and messenger clicks. Microsoft Clarity shows where buyers get stuck at checkout. Orders go to KeyCRM or HubSpot, so the manager sees the source of every lead.

Related: turnkey online store, landing page development, dropshipping website, Google Ads management.

FAQ

How long does a website for selling products take?

From our experience, a landing page takes up to 3 working days and an online store up to 15 working days after the brief is agreed and materials arrive. Complex integrations are estimated after the brief.

How much does a website for selling products cost?

It depends on the format, number of products, platform and integrations with payments, delivery, CRM and marketplaces. We quote after the brief.

Marketplace or own site: which is better to start?

To test demand, a marketplace or a landing page with ads. For steady sales and your own customer base, an online store that also feeds the marketplaces.

Can I sell without a fiscal cash register in Ukraine?

If the customer pays by card on the site, a fiscal receipt is required. Checkbox connects to the site and sends receipts automatically.

Will I be able to add products myself?

Yes. We show you the admin panel and leave a short guide. Large catalogues are loaded from Excel or a feed.

Ready to sell online? Describe your products and sales channels, and we will suggest the site format, platform and timeline.

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