How much does a real estate agency website cost?

Listings, filters, data imports, CRM integration and maintenance: what makes up the estimate.

February

2021

How much does a real estate agency website cost?

The cost of a real estate agency website depends mainly on how listings are handled: how many fields a listing has, which filters you need, where listings come from and how an enquiry reaches an agent in the CRM.

In short

The main cost driver is the listings catalogue and how it is updated.
Imports from a CRM and feeds to property portals add data exchange work.
For an estimate, prepare a sample listing, a list of filters and your enquiry workflow.
We launch an agency website with a catalogue within 10 working days after the brief and materials; integrations are estimated after the brief.
We do not publish prices; the quote is based on your scope of work.

What drives the cost of a real estate agency website?

The budget has five parts: design, the listings catalogue, integrations, content and support. The number of ordinary pages (about, contacts, careers) affects the price least. The catalogue and data exchange affect it most.

What increases the scope?

A catalogue needs agreed fields: property type, district, area, price, currency, status and the responsible agent's contact. Estimate separately the map, saved searches, property comparison, multiple languages and owner accounts.

If listings come from an external system, describe the exchange format, the unique property ID, duplicate handling and removal of listings that are no longer available. Check rights to photos and to published addresses: sometimes a district is better than an exact flat address on the map.

Feature	Effect on scope
Catalogue with filters by type, district, price and area	Baseline for any agency
Property map (Google Maps)	Medium: geocoding and marker clustering
Import from a CRM or spreadsheet	Medium to high: depends on format and update frequency
Feeds to portals (DOM.RIA, LUN, OLX in Ukraine)	Medium: each portal has its own format and import terms
Enquiries into a CRM (KeyCRM, HubSpot, Pipedrive)	Low to medium
Several languages	Medium: interface and listing translation
Owner accounts	High: estimated after the brief

Which platform to choose?

Options include WordPress with suitable extensions, MODX Revolution 3, or Next.js with a separate admin panel when the catalogue is large and search must be fast. Verify catalogue and integration features on a prototype; the CMS name alone does not prove a solution is ready. See our comparison in choosing a CMS.

Which pages bring enquiries from Google?

People search for "two-bedroom flat to buy in Obolon" or "office to rent in Pechersk". Such queries need landing pages by district, property type and new development, each with copy, a filter and a form. Add a Google Business Profile listing and agent pages with real contacts. Schema.org markup for the organisation and listings helps search engines and AI assistants understand what you sell.

How to get comparable quotes

Split design, catalogue development, import and content.
Describe the enquiry form, hand-off to an agent and status tracking.
Include testing of search, filters and the mobile version.
Price support, hosting and listing updates separately.
Ask who owns the access and source code after launch.

The cost depends on the scope and specifics of the project, so request a quote for your scope of work.

How long does development take?

In our experience we launch a real estate agency website with a catalogue, filters and an enquiry form within 10 working days after the brief is agreed and materials arrive: listings, photos and copy. CRM imports, portal feeds and owner accounts are estimated after the brief. A portfolio example is the Premium Estate agency website. Stages and scope are described on the real estate agency website development page.

Frequently asked questions

How much does a real estate agency website cost?

It depends on the catalogue, filters, map, imports and number of languages. We prepare a quote for your scope after a short brief; we do not publish prices on the site.

How is an agency website different from a realtor website?

A realtor website is usually built around a personal brand and a small catalogue. An agency website serves several agents, hundreds of listings, enquiry routing and data exchange with a CRM.

Can listings be imported from a CRM automatically?

Yes, if the CRM exposes data through an API or an export file. Agree on a unique property ID and rules for removing sold listings in advance.

Do I need a website if my listings are already on portals?

Portals bring enquiries but show you next to competitors. Your own website collects direct enquiries, builds trust in the agency and captures branded searches in Google and AI assistants.

How long does an agency website take?

Up to 10 working days after the brief and materials for a site with a catalogue and enquiry form. Integrations and user accounts are estimated separately after the brief.

Planning a real estate agency website?

Send a sample listing, your list of filters and a short description of how you handle enquiries. We will estimate cost and timing for your scope.

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Sources

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