Insurance Company Website Development

An insurance company website sells policies online and helps clients when a claim happens. It needs product pages, calculators, e-policy purchase, claims instructions and the information disclosure required by the National Bank of Ukraine.

What should an insurance company website include?

• Products. A page for each: compulsory motor liability (OSAGO), Green Card, comprehensive car cover (KASKO), health, travel, property and business insurance. What is covered, exclusions, how to buy, how to claim.
• Calculators. For motor liability, by vehicle type and registration place; for KASKO, by car, year and deductible; for travel, by country and duration.
• Online purchase. E-policy issue, card payment via LiqPay, WayForPay or Monobank, and the policy sent by email.
• Claims. What to do first, whom to call, which documents are needed, review times, an online claim form with photos.
• For business. Corporate programmes, employee health cover, a request-for-proposal form.
• Disclosure. Licences, insurance rules, financial statements, ownership structure and management.

Which regulatory requirements apply?

Since 1 July 2020 the National Bank of Ukraine has regulated the insurance market, and a new Law of Ukraine "On Insurance" has been in force since 1 January 2024. For the website this means:

• A disclosure section with current company, licence and reporting data, updated on the NBU schedule.
• Insurance rules and terms available before a policy is bought.
• Financial services advertising must not mislead and must state key terms: deductible, exclusions, limits.
• Client personal data protected: HTTPS, consent to processing, restricted access to requests.

The company's compliance team prepares the disclosure and rules texts; we build the structure and navigation.

How do you sell policies through the website?

Motor liability e-policies are sold through the centralised MTIBU database, and the site connects to it via the insurer's sales system. For other products, the calculator prices the policy by company tariffs, the client pays and the policy is issued automatically. Integrations with the insurer's back office and MTIBU are estimated after the brief. Requests for complex products such as KASKO, employee health cover or business insurance go to a CRM (HubSpot or Pipedrive) for a manager.

How does an insurer win clients from search?

• SEO by product. "Motor liability online", "travel insurance for Poland", "KASKO for a financed car". First visible results in about 3 months.
• Google Ads. Search campaigns for purchase-intent queries, plus travel insurance in season. Launch within a few working days after access.
• Q&A content. "What to do after a road accident", "KASKO vs motor liability". AI Overviews and ChatGPT cite such material.
• Google Business Profile for branches and sales offices.

Which technologies do we use?

Laravel or Next.js for a site with calculators, a client account and integrations. WordPress for a broker or agent site without online sales. GA4 and Google Tag Manager count calculator uses, purchases and requests. Microsoft Clarity shows at which step clients abandon checkout.

How long does development take?

From our experience, a corporate website for an insurer or broker takes up to 10 working days after the brief is agreed and materials arrive. A landing page for one product, such as travel insurance, takes up to 3 working days. Calculators, online policy sales and a client account are estimated after the brief.

Related: corporate website development, Google Ads management, SEO services, AI search optimisation.

FAQ

How much does an insurance company website cost?

It depends on the number of products, calculators, online policy sales, a client account and integrations. We quote after the brief.

Can an insurer sell motor liability policies on its own website?

Yes. Insurers sell e-policies through the centralised MTIBU database. The site connects to the insurer's sales system and takes card payments.

What must an insurer publish on its website?

Information about the company, licences, insurance rules and financial statements to the extent the NBU requires. The exact list is agreed with compliance.

Does the site need a client account?

For companies selling online, yes: policies, renewals, claim reports. A broker usually needs only a request form.

How long does an insurance company website take?

From our experience, a corporate site takes up to 10 working days after the brief is agreed and materials arrive. Online sales and accounts are estimated after the brief.

Need a website for an insurance company or broker? Describe your products and sales channels, and we will propose a structure and timeline.

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