Protecting a Company's Business Reputation Online

The World Wide Web holds huge potential for promoting products and services, brands and companies. However, every day more and more people stop trusting advertising – videos, banners and ads placed on specialized websites and in the top lines of search engines. Reviews on marketplaces, niche forums and Google carry more weight. Yet even reviews come with complications. It matters that consumers who look into a company's image online often pay attention to negative information.

A less-than-positive review left by a competitor or a dismissed employee can do considerable damage to a reputation. The marketing agency Marketing Mix provides qualified protection against information attacks. In our work we use advanced PR technologies, proven methods and legal tools that help significantly reduce or completely eliminate the consequences of false information being spread.

Where Threats Come From

If you don't take care of your online image, others will most likely do it for you. Your reputation can be damaged by:

• customers who were unhappy with your product or service;
• former employees who were dismissed from your company (possibly because of their own negligence or incompetence);
• unscrupulous competitors;
• «trolls» – people for whom spreading negativity online is a kind of hobby.

Attacks usually happen on social networks, classifieds boards, blogs and forums, review sites and online directories. To save face for a company or brand, you need to respond to negative reviews promptly. At the same time, it is best to avoid deleting them, making excuses to dissatisfied customers or, conversely, answering aggression with aggression.

When you find negative content online, stay calm and respectful toward the other party, and above all – be honest.

You can track mentions of your company with paid and free services. If you and your staff are focused on the company's core business and there is nobody to check the information, contact the specialists at Marketing Mix.

What Our Online Reputation Protection Services Include

Our marketers work together with lawyers on:

• monitoring the information space;
• assessing comments and identifying «defamatory» statements;
• finding bad actors who knowingly spread false information;
• pre-trial claims work;
• developing a strategy and tactics for dealing with negative content once it is found;
• legal protection.

We also provide PR support in court proceedings and consult on protecting a company's reputation both as a supplier of goods or services and as an employer.

A company's image is part of its capital – a well-built system for tracking reviews, comments and PR materials helps solve problems at an early stage. To order a professional reputation audit, call us at the number listed on the website or request a callback.