Restaurant Marketing

Although there is always demand for places to eat, as for any other service, marketing a cafe, restaurant, cafeteria or pizzeria – is a tough job. Competition in the restaurant business is quite high, so the winners are always the players who adapt quickly to new conditions, know how to build a sound restaurant marketing strategy and keep costs under control.

For a brand to become popular, offering tasty food, hiring friendly staff and setting prices your target guests can afford is not enough. A new venue becomes well known only through a system of promotion activities and a comprehensive approach.

The Marketing MIX agency team offers a wide range of promotion services for food businesses: from business planning to launching ads and using other marketing «tricks». We work with owners of cafes, sushi bars, pubs and coffee shops from all over Ukraine.

A marketing plan for a restaurant

Before you start promotion, you should decide on the following key parameters:

1. The class of the venue.
2. Average check, type of cuisine.
3. Location (suburban area, upscale residential complex, business district, etc.).
4. Takeaway option.
5. Loyalty programs.

All these parts of the plan depend on the target audience and directly affect the choice of the most effective promotion channels.

Our restaurant marketing services

Activities to promote the venue and attract customers include, in particular:

• target audience analysis (age, income, interests) and competitor analysis;
• building a marketing strategy, setting goals;
• brand identity design;
• listing the venue in directories, navigation apps and on maps;
• building a website that reflects the restaurant's concept, and a mobile app;
• crowd marketing (discussions on niche portals and review sites);
• pay-per-click and display advertising;
• SEO;
• social media page management.

Besides the internet, food businesses are promoted with outdoor advertising, flyers and participation in city events.

By ordering restaurant promotion services from MarketingMix, you will get:

1. Brand awareness and loyalty of your target audience.
2. More guests and higher profit.
3. Lower advertising costs.
4. A chance to take your business to a new level.

With us you can order promotion both for a newly opened cafe or bar starting from zero and for a long-established venue. For any questions, call us or leave a request in the online form.