The importance of redesign in website promotion and the stages of work on it

Website design standards, like clothing fashion, are constantly changing and developing. What was acceptable on website pages a few years ago will impress none of today's users. This is important for traffic, so that visitors are attracted to your site and enjoy being on it. Therefore, outdated designs should be regularly updated, modernized and supplemented with modern technologies. 

What is a redesign and what are its types?

A redesign is an improvement of the website design in accordance with new layout technologies. Modernization can involve the design of the resource, changes in content or improvements in functionality – usability, addition of features, etc. The changes can be minor or drastic, involving a deep rework of the design and structure.

Based on this, there are several types of redesign:

1. Visual. With this approach, the color scheme is changed, and the resource is supplemented with new images or animation.
2. Functional. Aimed at working with navigation – sections, pages, and categories can be rebuilt.
3. Technical. Consists of improvements related to the code.
4. Major. This is deep work across all areas to completely remake and modernize the site.

Whichever option you need, you can order a website redesign at Marketing MIX with professional execution.

What are the benefits of a redesign and how often should it be done?

A website redesign optimizes the resource, making it more attractive to the audience, increasing traffic and search engine rankings. It is worth making changes if you realize that your resource:

• has lost its design relevance;
• has an inconvenient structure or an unreadable appearance;
• needs additional options or updated visual effects;
• has lost traffic and conversions.

The updated design will help maintain competitiveness and keep up with competitors. 

So redesign deserves proper attention. At the same time, keep it infrequent: when a site changes too often, clients can lose their connection with you. The optimal period is to carry out modernization once every 2-4 years.

It is recommended to entrust this process to professional executors who will conduct a preliminary analysis of competitors and the target audience, and perform technical checks. They will also develop a unique corporate identity and offer relevant style solutions for the design of your site. At the Marketing MIX studio, we provide such an approach, executing the entire cycle of redesign work.