Website Redesign Services: SEO-Safe Rebuild

Website redesign is a rebuild of an existing site: new structure, design and mobile layout, with the URLs, redirects and content moved so the rankings and traffic you already have from Google stay in place after launch.

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In short

We start with an audit: analytics, Search Console, page speed and which pages bring traffic and requests.
In our experience, a redesign of a small or medium company site usually takes up to 10 working days after the specification and materials are agreed.
Pages that bring traffic keep their URLs, or get 301 redirects page by page.
The price depends on the number of templates and pages, content work and the CMS; we quote after the audit.
After launch we watch Search Console and GA4 for a few weeks and fix anything that drops.

What is included in a website redesign

Audit of the current site. GA4 and Search Console data, a crawl of all URLs, Core Web Vitals, forms and tracking. We list what works and must be kept.
New structure. Menu, page types and a page per service or product group, based on how people search for your services.
Design. A new layout for desktop and mobile in your brand style, or a brand refresh if the logo and colours are outdated.
Build or migration. On the current CMS or on WordPress, MODX, Shopify, Laravel or Next.js if the old platform limits you.
Content migration. Texts, images, meta tags and structured data moved and updated; weak pages rewritten by our copywriters.
Redirect map. Every old URL mapped to a new one with 301 redirects, so links and rankings carry over.
Tracking and forms. GA4, Google Tag Manager and form delivery checked before and after launch.
Post-launch checks. Sitemap submitted, indexing and errors watched in Search Console, fixes during the first weeks.

When a site needs a redesign

The usual signs: the site is hard to use on a phone, it loads slowly, the CMS cannot be updated, new services have no pages, or requests have dropped while traffic stayed the same. Sometimes the design is fine and the problem is structure or speed. In that case a usability audit and targeted fixes cost less than a full redesign, and we tell you so after the audit.

How a redesign project goes

Audit. Data from GA4 and Search Console, a crawl, a list of what to keep.
Structure and prototype. Menu, page types and wireframes for key pages.
Design. Desktop and mobile layouts, approved by you.
Build and migration. Templates, content, meta tags, redirect map.
Launch and checks. Release, Search Console and analytics watched for weeks.

Website Redesign process: audit, structure and prototype, design, build and migration, launch and checks — How a redesign project goes

How long does a website redesign take?

In our experience, a redesign of a business card, corporate or niche site usually takes up to 10 working days after the specification is agreed and we receive your materials. An online store usually takes up to 15 working days.

Large sites with hundreds of pages, a CMS migration or integrations with CRM, payment or stock systems are planned separately: we set the timeline after the specification. The audit before the redesign usually takes a few working days and is the basis for the specification.

What affects the cost of a redesign

We quote after the audit. The main factors:

number of page templates and total pages;
whether the CMS stays or the site moves to a new platform;
how much content needs rewriting;
integrations: CRM, payments, delivery, booking;
number of language versions.

What we need from you

Access to GA4, Search Console and the CMS or hosting.
What you want to change and what must stay: services, pages, brand elements.
Two or three competitor or reference sites you like and why.
A person who approves the structure and design within agreed dates.

What you get and how we measure it

We compare the same numbers before and after launch:

organic clicks and impressions in Search Console for the pages that existed before;
requests and calls from the site in GA4;
Core Web Vitals on mobile;
a list of redirects and a check that old URLs return 301, not 404.

Why a redesign needs a team that knows SEO

Most traffic losses after a redesign come from a few repeatable mistakes:

URLs changed without redirects, so Google treats the pages as new;
text removed from pages that ranked for it;
the staging site left open for indexing and competing with the live site;
analytics tags lost during the move, so the drop is noticed weeks later.

Working with a Kyiv team remotely

We work remotely with companies in the UK, the EU and North America: video calls, email, Telegram or WhatsApp, and shared documents for plans and reports. Kyiv is on UTC+2 (UTC+3 in summer), so our working day covers most of the UK and EU business day and the morning on the US East Coast. You get one project manager who is responsible for the timeline.

Why clients trust us

More than 10 years in digital. Marketing MIX has been building websites and running marketing for over a decade, with the portfolio to show for it.
Clients outside Ukraine. Our portfolio includes projects for KidSup and Cookiddoo in Canada and MBSoy, an architectural studio in Finland.
One team for the whole chain. Strategy, website, SEO, ads and analytics sit with one team, so nothing gets lost between contractors.
A registered, verifiable company. Our DUNS number is 68-606-2061 and our NCAGE code is A3G3J; both can be checked in the Dun & Bradstreet and NATO NCAGE databases.
A real office in Kyiv. The studio is at 77 Velyka Vasylkivska St., Kyiv, and works remotely with clients in Ukraine and abroad.

Case studies

CrystalTax, website and SEO for international tax consultants: an old site replaced with a new one on MODX: custom design, a jurisdiction comparison block, keyword map and SEO.

FAQ

Will a redesign hurt my Google rankings?

It should not if URLs stay the same or get 301 redirects, the text of ranking pages is kept or improved and tracking is checked. We watch Search Console for several weeks after launch.

How long does a website redesign take?

In our experience, up to 10 working days for a business card, corporate or niche site and up to 15 working days for an online store, after the specification and materials are agreed. Large sites get a timeline after the specification.

Can you redesign a site without changing the CMS?

Yes. We work with WordPress, MODX, Shopify, Laravel and custom code. If the CMS is outdated and cannot be updated safely, we explain the options after the audit.

Do you redesign only the design or also the content?

Both. Our copywriters rewrite weak pages and add pages for services that had none, following the keyword map.

How much does a redesign cost?

It depends on the number of templates and pages, the platform, content work and integrations. We quote after the audit.

What happens after launch?

We check indexing, redirects, forms and analytics, and fix any issues during the first weeks. Ongoing support is available under a separate agreement.

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